44645
Advantages and disadvantages
of entering B2C markets
- Geographic dispersion of customers
- Growth
- New target market
- Much demand? Especially if they include
boiler works in their product offering
- DIY eating some jobs
- Much demand? Especially if they include
boiler works in their product offering
- Cheaper cost per sale?
- Advertising is cheaper than personal selling
- Less customization needed
- Advertising is cheaper than personal selling
- Competition
- Requirements of additional staff
- As the case study says: Not likely in the future
- Too much of a change to enter both B2C
and Manchester at the same time
- Too much of a change to enter both B2C
and Manchester at the same time
- Extensive, costly market research needed?
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