Field Research uses data collected first hand

Descrição

Bus Man Mapa Mental sobre Field Research uses data collected first hand, criado por vitacveitch em 17-04-2013.
vitacveitch
Mapa Mental por vitacveitch, atualizado more than 1 year ago
vitacveitch
Criado por vitacveitch mais de 11 anos atrás
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Resumo de Recurso

Field Research uses data collected first hand
  1. Surveys
    1. Questionnaires
      1. Face To Face
        1. Postal
        2. Interviews
          1. Personal Interviews
            1. Group Interviews
            2. Consumer Pannel
            3. Observation
              1. Audits
                1. Physical stock checks of goods in shops
                2. Watching
                  1. Measuring the flow of traffic past posters
                  2. Recording
                    1. Meters when record when TV sets are switched on to analyses viewing patterns
                  3. Experiments
                    1. Tasting in supermarkets when new products are launched

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