495229
Majority
Influence
- Evaluation of ASCH
- Validity
- 1. No INTEREST in experiment
- 2. Weren't BOTHERED if they got it wrong
- 3. So were MORE willing to conform
- 4. Therefore it LACKS validity, in other
situations it may have been different
(eg requiring opinion)
- 5. PRESSURE
- In front of STRANGERS-didn't want to
look STUPID so MORE likely to
conform
- In front of STRANGERS-didn't want to
look STUPID so MORE likely to
conform
- 1. No INTEREST in experiment
- Ethics
- DECEIVING
- 1.Didn't know they
were being tricked
- 2. Didn't know other P's were
CONFEDERATES
- 3. But the couldn't have been told
- Because study would have been ruined
- Because study would have been ruined
- 4. Overcome by a full debriefing
- 1.Didn't know they
were being tricked
- DECEIVING
- Real World Apps
- JURIES
- 1. FIRST vote determines outcome in over
95% of cases
- 2.TANFORD & PENROD
- Suggest CONFORMITY is a major
influence in jury DECISION making
- Suggest CONFORMITY is a major
influence in jury DECISION making
- 1. FIRST vote determines outcome in over
95% of cases
- JURIES
- Child Of Its Time?
- 1.It is possible the findings were unique to 1
culture (all MALE AMERICANS)
- 2.Conducted in a period of ANTI-
COMMUNISM (scared to be different)
- Perrin & Spencer repeated-got
different results.
- Suggests that the main reason for
conformity is the CONTEXT and
PEOPLE
- E.g. S&E students are more CONFIDENT so are
LESS likely to conform whereas YoP are MORE
likely conform because they don't want to get in
TROUBLE
- E.g. S&E students are more CONFIDENT so are
LESS likely to conform whereas YoP are MORE
likely conform because they don't want to get in
TROUBLE
- Suggests that the main reason for
conformity is the CONTEXT and
PEOPLE
- Perrin & Spencer repeated-got
different results.
- 1.It is possible the findings were unique to 1
culture (all MALE AMERICANS)
- Validity
- PERRIN and SPENCER
- 1. Repeated ASCHs experiment in
ENGLAND in 1970's using
SCIENCE & ENGINEERING
students
- Only ONE conformed response
out of 396 trials
- Only ONE conformed response
out of 396 trials
- 2. Also used YOUTHS on
PROBATION and probation
WORKERS as
CONFEDERATES
- This time the results were
SIMILAR to ASCH
- This time the results were
SIMILAR to ASCH
- 1. Repeated ASCHs experiment in
ENGLAND in 1970's using
SCIENCE & ENGINEERING
students
- Collectivist Cultures
- Group orientated so more likely
to conform- social behaviour is
determined by goals set as a
whole (ie family)
- Group orientated so more likely
to conform- social behaviour is
determined by goals set as a
whole (ie family)
- Individualist Cultures
- More independent so less likely
to conform
- More independent so less likely
to conform
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