85% percent of your success
as a leader will be
determined by your ability to
communicate effectively.
Keys to success in
leadership, life, and love:
1. You want people to like and respect you,
which will reinforce and validate your
self-image but also encourage others to
want to hear you, not shut you out.
2. You want people to recognize
that you are valuable and
important, reinforcing your
self-esteem but also giving
others a reason to listen to you.
3. You want to be able to persuade
people to accept your point of view, to
sell your products, services and ideas to
others.
4. You want to get people to change their minds
and to cooperate with you in achieving your goals.
5. You want to be more
personally powerful and
influential.
Aristotle's
Rhetoric: 3
parts of any
communication.
Ethos: Character, credibility
and respect Pathos:
Emotions you address
Logos: Your words and
message.
Four Ps. The four keys to
develop and use to persuade
others. The more that people
like you, the more open they are
to being persuaded and
influenced by you.
1. Positioning. Your personal
credibility, how people think
and talk about you.
2. Performance. Your ability
and competence in your field.
Having a reputation for
expertise and knowledge.
3. Personal Power. Your power over
people, money or resources.
4. Politeness. Your use of kindness,
courtesy and respect with other people.
LOOK THE PART.
Credibility can be influenced by how you
look. To communicate effectively with
others you must look the part.
1. It takes 4 seconds to make a first impression.
2. It takes 30 seconds to finalize the fist impression.
3. After the first impression has solidified, people seek reasons to
justify and validate the impression they have made.
4. Dress for success. Clothes cover 95%
of your body, dress powerfully and
persuasively.