5155933
Intro to Communication 101
- Week 2 - Module 2
- The Communications Fields
- Conversation analysis:
reveals communication
patterns, and tells us
what kind of people are
likely to communicate a
certain type of way.
- Symbol
interaction: the
analysis of
symbol use in
different
cultures and the
role they play in
communication
- Attribution analysis:
sheds light on
personality traits
based off of
communication
patterns
- Performance analysis:
analyzes how people
pick and choose their
identities from day to
day
- Audience analysis:
used to see
whether messages
are viewed
differently by
different groups of
people
- Media studies:
examine how
communication
through different
media platforms
can alter the
message flow
- Conversation analysis:
reveals communication
patterns, and tells us
what kind of people are
likely to communicate a
certain type of way.
- Communication theory
- Behavioral paradigm:
focuses on predicting and
controlling communication
behaviors
- Interpretive paradigm:
focuses on
understanding and
explaining
communication styles
- Critical paradigm:
focuses on critiquing or
changing
communication styles
- Behavioral paradigm:
focuses on predicting and
controlling communication
behaviors
- Behavioral theories
- Seeks generalizable knowledge
about communication patterns
- Small groups are usually
examined and analyzed
- A
hypothesis
about
communication
styles
is
tested
- Seeks generalizable knowledge
about communication patterns
- Interpretive theories
- Not generalized
- Often times
attempt to
understand
specific cultures
from a naturalistic
setting
- Some of the fields that use
interpretive theory are art
history, sociology, folklore
and many more
- Not generalized
- Critical theory
- Includes both
inductive and
deductive
reasoning
- Aim for
"action-oriented"
research
- These theorists tend to
critique race, class,
gender or sexual
orientation
- Includes both
inductive and
deductive
reasoning
- The Communications Fields
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