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5205941
1B; Media Language
Descrição
Quick resource to help revise the basics for question 1B
Sem etiquetas
a2 media
revision
question 1b
media studies
a2
as - level
Mapa Mental por
Olivia Walker
, atualizado more than 1 year ago
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Criado por
Olivia Walker
aproximadamente 8 anos atrás
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Resumo de Recurso
1B; Media Language
Technical
Camera
Editing
Sound
Mise-en-scene
Symbolic
Semiotics - Ferdinand de Saussure
The Signifier
What there is in front of us, what we see, what form the sign takes
The Signified
The idea we associate with the signifier, the concept it represents
Roland Barthes - Denotation and Connotation
Denotation
The basic level of meaning
Connotation
The deeper levels of meaning that the audience come to when they draw on their own cultural, social and historical knowledge
Stuart Hall
Encoding and Decoding
If something is encoded into a text then it is what is written, a producer may incorporate dominant ideologies into the text
Decoding is when the audience reads into this piece of media and makes their own interpretations.
Reception Theory
1. the audience fully accepts the preferred meaning, showing they agree with the dominant ideas
2. the audience takes a negotiated position, meaning they agree with some not all of the preferred meaning
3. the audience takes an oppositional position, where they understand the preferred meaning but decide to make their own interpretation
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