DEFINITION: The targets pursued by the HR department of the business
INFLUENCES ON HR OBJECTIVES:
CORPORATE OBJECTIVES- set by the HR to acheive its objectives.
EXTERNAL INFLUENCES ON HR OBJECTIVES:
PRICE ELASTICITY OF DEMAND FOR PRODUCT:-when demand is stongly price elastic-->most businesses will set HR
objecives that allow it to reduce labour costs--> like budget airlines
CORPORATE IMAGE- business want to keep employees happy, so that industrial action wouldnt damage their image
ATTITUDES AND BELIIEFS OF SENIOR MANAGERS- if they belive the current workforce is an asset, then they will want to keep the current
workforce.
THE TYPE OF PRODUCT- if the product is hard to produce, then making use of labour is the primary objective
MAJOR HR STRATEGIES
SOFT HR- the belief that the employees are the most valuable asset to the business. Therfore their value must be maximsed and devloped
over time- kind
employees are empowered to take descions- employees are encouraged to extend skills- employees are consulted regularly
HARD HR-
views employees as a resouce that msut be used as efficently as possible- they are no different from machines- employees are hired as cheaply as possible and managed
closely.
pay kept to minimium- little or no empowerment- communication mainly downards-