How effective is the combination of your
main product and ancillary task?
Poster
I believe that the correlation between my ancillary tasks and main tasks was effective, as I
used similar themes that are found within each of my media outlets. My poster uses
conventions such as the poster having dark contrasts so that the main character within the
poster has a ominous feel to her like she had just been attacked by the zombie. This fits with
the main film as it fits with the horror genre allowing the target audience to relate the poster
to the short film 'RUN'. Through my research i also realised the importance that the film
industry had on branding their media products especially films, with this in mind it allowed
me to focus on the image of the film an how it represented the chosen genre. In the decsion
of choosing the final shot as the poster I believed it would be suitable as the close up
picture allowed the poster to have a more direct impact on the target audience as her skin is
pale and eyes blackened however she is looking directly at the viewer.
When shown to people of my target audience the poster had general positie feedback as it fit
most conventions and almost every person from my target group could associate the film
poster with horror. However people did believe that my poster could of had more text so it
looked more like a movie poster. The font of the text was also a crucial addition that i foun
Magazine Review
The magazine review was also a key component in the branding of our film this not only allowed us to recieve audience feedback it also
gave an eye catching view on how the film will be portrayed and what type of target audience will most enjoy the production. The
magazine was heavly inspired by empire magazine, even using the brand name to cover the review of our film.