TCEO MODEL

TCEO MODEL

Digital Marketing
1. connect
2. long term relationships
3. attention for value
4. Segmentation
5. Personalised messages
6. measurable
  1. web analytics
  2. Intersection: People and technology
7. crowdsourcing
  1. problem solving model
    1. collaboration
  2. brand building kinship
interrelated disciplines
1. Think
  1. strategic plans for the digital world.
    1. consumer insights
    2. research
    3. concept development
    4. concept development
    5. budget allocation
    6. channel planning
  2. Research, plan and strategise
    1. challenges
      1. meet communication
      2. market
      3. product
  3. digital tools and tactics
    1. effective marketing strategies
      1. Situational Analysis
        Environment
        PESTLE
        business
        customers
        consumer journey
        competitors
      2. iterating
      3. evolving
      4. adapts from tradicional marketing
      5. user centric thinking
      6. Five Forces
        Price
        Product
        Placement
        Promotion
        People
        consumer centric organisations
        Participante in brand story
      7. Crafting
        Context
        value exchange
        objectives
        SMART
        tatics
        KPIs
        targets
        tactics and evaluation
        SEO
        Search Advertising
        online advertising
        Afiliate marketing
        video marketing
        social media
        email marketing
        Ongoing optimisation
    2. opportunities
      1. interaction
      2. consumer engagement
    3. interactive experiences
  4. Market Research
    1. understand
      1. audiences
      2. campaigns
  5. Content Marketing Strategy
    1. use of content
      1. reach audiences
  6. Key Terms
    1. API
    2. Cluetrain manifesto
    3. Market share
    4. metric
    5. ORM
    6. PPC
    7. ROI
    8. RSS
    9. SEO
    10. SMS
    11. SOAP
    12. Strategy
    13. Tactic
    14. WebPR
    15. XML
2. Create
  1. Brings concepts to life
    1. executing campaigns
    2. shaping platforms
  2. Beautiful assets
    1. websites
    2. videos
    3. banner adverts
    4. applications
3. Engage
  1. driving traffic
  2. Building relationships
4. Optimise
  1. continuous improvement
    1. insight
      1. analytics
      2. data mining
      3. conversation optimisation
      4. testing
  2. test assets and campaigns.
    1. Performance
5. Optimal use of digital tactics

Próximo

Descrição

Resumo de Recurso

Semelhante

	Criado por María Soto Trujillo mais de 8 anos atrás