I believe my media product has the potential to appeal to multiple audience groups, such as the elder
teenage/young adult male audience, the male and female adult audience (between 28-38) and an audience of
young business men (between 21-28)
One strong feature of appeal for this
audience is the featuring of the thriller
genre. Largely popular with this audience
of media consumers, the use of
suspense, weapons and sex appeal
within female characters, all conventions
to the thriller genre and featured in the
media product will all combine to appeal
to this target audience. Another focal
point of appeal for this target audience is
the representation of character 'Hunter
Wentworth', aged 22 the target audience
will be able to relate and empathise with
the character, which is fundamental in
order to engage this target audience with
my media product into the meaning and
morals behind the media product aimed
at this particular target audience.
What Would Appeal To The Elder
Teenage/Young Adult Male
Audience?
mise-en-scene
aspects, such as
location settings
in London and
Dubai, props
such as guns and
bombs and
sports cars I
believe will all
appeal to this
particular target
audience
I believe the inclusion of conventions from the drama genre
would appeal to this target audience, the film involves,
character development of both Hunter and Alexis
Wentworth, intense social interaction, mainly between the
siblings and the antagonists and the settings used are
realistic. Three key conventions of a drama genre film which
would strongly be presented within the text. As the dramatic
genre is widely popular with this target audience it is my
belief that this film would therefore appeal to this target
audience. Arguably the leading target audience for the text
due to the drama genre dominating both the storyline,
settings and character profiles, this target audience would
be most engaged in this film, as well as being able to feel a
sense of connection to characters within the film, such as
the farther; as commonly those within this target audience
are likely to be parents.
What Would Appeal To The Adult Audience (between
28-38)?
The opening title sequence
through the use of calm music,
pleasant scenes of middle
class family life and
mise-en-scene idealises the
middle class, therefore I
believe this positions this
particular target audience into
empathising and really
connecting with the text and
would therefore be
successfully appealing and
engaging to the target middle
class adult audience.
Mise-en-scene. such as
the canvas portrait on the
wall of the daughter smiling,
the boys toys on the floor,
and a tidy yet lived in home
all contribute to this
idealised middle class family
life which support audience
positioning to be engaging
and therefore attracting.
Enigma is the overall attraction I believe that will engage all my target audiences, The enigma within my
opening title sequence is presented when the sound of a gun shot is heard, and after this the child is left to
morn over the murdering of his father, as the murder of the fathers is not explained and the title 'Sins Of
The Father' are both presented to the audience, the audience will begin to question just what 'sin' did the father
commit that was so bad, to cause somebody to murder him. This I believe will engage my target audiences as
well as conforming to a vital purpose of an opening title sequence, the creation of enigma.
What would appeal to the audience of young business men?
The key engaging element my film would provide to appealing to this audience is the films focus and setting. Presenting a lavish lifestyle of rich and successful
business men will appeal to this audience who may be starting off in the business world who (especially the entrepreneurs among this audience group) wish to be
as successful as, common locations for the rich and successful such as London and Dubai would be presented within the film and the wealth that comes with this
lifestyle would be clearly demonstrated as a result of a successful l business (in this films case, being a successful oil man). Not only will the basics of setting and
wealth focus into this audiences appeal to the film but the high end dramas surrounding the business world and being given a representation of how those involved
deal with the situations will allow this audience empathy and feeling of connection and understand to the film.
Arguably this audience is the audience who I feel would gather the strongest
sense of moral meaning from the film and be aware of what can happen as a
result of 'unfair business deals' and it is my intention that the film would teach
lessons to those within the business world the result of greed, betrayal and
putting work/business before family and self morals as the film would clearly
presents on an extreme scale, and to those who watch the film who may play
part to such dealings would consider to think twice before they consider to do
so in the future.