The image or logo of a specific product that a company is providing to their consumers
Anotações:
The image of a company and the products they produce.
It is supposed to be unique
Recognizable
It must provide a nice aspect or image to the company and products
Reputation
The process of creating a brand for certain products or companies.
It must be appellative for the consumer
Colors that call for you atention
Words or phrases that stick to your mind
Easy to remember
Elements
Graphic symbols
Logo
Image
Variation Between colors
Wordmark
Words or Phrases
Name
Designed in a specific typeset
Font
Photos and images
Appelative
Different
Shapes and forms
Marketing
Differences between marketing and branding
"Branding is about creating an awareness, a perception in the mind of the end consumer. Marketing
is a broader term encompassing branding and also includes sales, managing distribution channels,
offers, schemes, analytics on consumer behavior etc. Marketing is the big bucket that has the
branding aspect in it" -Ajeet Gupta"
Aspects of branding that should be applied on a business