7133273
Descrição
Mapa Mental por Miss Maclachlan, atualizado more than 1 year ago
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Criado por Miss Maclachlan
aproximadamente 8 anos atrás
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Unit 1
- Marketing
- Price
- Price can influence customer perception of the brand
- Price can influence customer perception of the brand
- Place
- How the product gets from the producer to the consumer
- How the product gets from the producer to the consumer
- Product
- Should have a USP
- Should have a USP
- Promotion
- Needs to be appropriate for small businesses
- Local newspapers
- Leaflets
- Sales Promotions
- Local newspapers
- Needs to be appropriate for small businesses
- Price
- Finance
- Sources of finance
- E,g, loan from family and friends
- Bank Loan
- Overdraft
- Government grant
- Government grant
- Overdraft
- Bank Loan
- Cash Flow
- NOT RELATED TO PROFIT
- A forecast of cash inflows and outflows
- To improve cash flow- decrease trade credit or reduce/reschedule outflows
- To improve cash flow- decrease trade credit or reduce/reschedule outflows
- NOT RELATED TO PROFIT
- E,g, loan from family and friends
- Profit= revenue - costs
- Sources of finance
- People in Business
- 2 types of recruitment- internal and external
- Internal- cheaper, more motivating but not as many candidates to choose from
- External- more expensive but could get better skills
- Internal- cheaper, more motivating but not as many candidates to choose from
- 2 types of recruitment- internal and external
- Starting a Business
- Location- infrastructure, cost, customers etc
- Franchisee- get marketing, training and advice to start business
- Sole trader and partnership- unlimited liability
- Location- infrastructure, cost, customers etc
- Operations Management
- Job production
- Bespoke, specialised, high price, high quality
- Bespoke, specialised, high price, high quality
- Batch production
- Produced in groups, more efficient
- Produced in groups, more efficient
- Customer service
- Job production
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