at the start of the video there is a nartural setting
Makes it seem disurted and fits in with the lyrics
of the song
the leaves on the road makes it seem like
there has been an apocalypse
Dungeon
there is a break up of the naure scenes with scenes of a dungeon.
This gives a contrasting effect on the audience asd
the peacful nature scenes are broken with the imags
of a dark dungeon
this also suggests to the audience that the
woman is walking to that setting
the fight club
it again is a contrast from where the woman has
came from which was a natural stting which is
very green.
it is very dark and dirty this fits in very
well with the apoclypic theme.
costumes
the woman that is introduced first is wearing dark clothing
This fits with the theme of the video.
In the fight club they are wearing dark clothes with hats,
which makes them seem dark, and even disreputable.
the boss of the fight club is wearing wa white jacket but
with a dark shirt on.
This makes him stand out from the rest of the crowd but also
shows his true nature.
the band is also wearing dark coloured costomes
to fit in with the dungeon setting, as it is dark
and depressing
Props
Instruments
They are covered in a layer of dirt and dust, which
suggest that they have been down in the dungon a
long time.
It also gives thier band the image of being pop artists as they are
palying instruments.
the cage
At the start of the video the audience is introduced
to a cage that is covered by a dirty blanket.
this introduces a mystrey to the video and makes
the audience wonder what is under the blanket.
the dirty blanket again fits in well with the theme of the
video, as the rest of the video has a grimmy feel to it as it is
after an apocalypse.
The monsters
They are the fighters are pupets which givers
the video a slight change from others and a
supernatural element.
they have used them instead of people,
and it shows thaat it is in a differnt
world.
the womans mosnster is a pink teddy
bear which is quite feminin
Due to it being pink it is underestimated and
the audience think it will lose. however it
doesn't.
the thrown
When the boss is introduced he is sittting on a
chiar that is above the rest of the other people and
no one else is sitting down.
this not only estabishses his importance but shows
that he is above the rest of the people there.
Blocking
In a lot of sceens there is other things in front of the camera.
this makes it less focused and fits in well with the fight club setting.
About the song
it is an electronic rock, alternative rock with elements of
dubstep.
The music video came out on the 10 December 2010
The lyrics speak about an apocalypse and an revolution.
This again ties in with the music video.
the video is narrative and has a performance
elements in it with the band singing and them
playing instruments.
Camera work
there is an establishing shot which introduces the
woman and the cage.
It then follows her and it then becomes a tracking shot of
the woman. for the next few scenes.
There is then also a mid shot of the woman that then
comes into focus, this is also the first time you see her
face.
this introduces the character. who before this scene had
only seen a long distance shot of before.
There is a shot of the outbuilding and then a
close shot of the woman's eyes looking around
this shows where she is and that she is
anxious as she is looking around.
most of the shots are hand held
and they move the camera around
this fits in with the theme of the
video as it is very cayotic
there is lots of mid shots of the band singing
and playing instruments, which shows of their talents.
pans and tilts
this video uses a lot of them as they introduce
charactres like the evil boss.
there is close ups when the puppets are fighting.
this shows the violence and it is unexpected because they are teddy
bears.
Towards the end of the video there is lots of close-ups
of the men shocked at the pink bear winning.
These are really good at showing the
charters emotions, to help get arcross
to the audience how the charters are
feeling
Editing
parallel editing
this is right at the beginning of the video as there is cuts
between the shots of nature and the scenes of the dungeon
These are quite contadiction as one has high key
lighting and the other one is dark low key lighting .
this also happens throughout the video as they
constantly go back and forth between the fighting
club and the dungeon where the band is singing.
this links the two scenes together and shows
that they are related.
eye line matches
throughout the video there is a few eye line matches, like
when there is a close up of the womans eyes and then the
camera shows that she was looking at the teddy bear.
this shows the audience exactly what she is looking at
and this gets the audience more involved with the
video.
CGI
This is used when the pink puppet uses it powers to kill
the big purple monster.
filters
At the beginning of the video there is a filter
over the scenes with the woman to make it
seem darker and to fit the mood of the video
better.
What i would use in our video
I like how they uses a pan or tilt to introduce a charater.
I also like the narrative of the video as its is
different from other videos as it is unusual, and
creative
sound
There is a lot of sound in this video as the soundtrack cuts in and out of the video.
this means that there is deigetic sound in the video
this makes the audience feel like the events are actully happening.
The song is synchronized to the mood of the video.
There is also images at the right time to go with
the sound, like when there is a drum sound there
is an image of one of the band hiting a drum