PRINCIPLES OF DESIGN

1. symmetrical/ formal balance

   Anotações:

   • -equal "weight" on equal sides of a centrally placed fulcrum -weight of composition is equally distributed -identical forms on both sides of the axis
   1. bilateral symmetry

      Anotações:

      • -elements are arrange equally on both sides
   2. approximately symmetrical

      Anotações:

      • -equivalent but not identical
   3. radial symmetry

      Anotações:

      • -arranging elements equally around central point
2. asymmetrical balance
   1. color

      Anotações:

      • -vibrant colors against neutral colors
   2. value

      Anotações:

      • black vs. white or contrast
   3. shape

      Anotações:

      • -flat vs. irregular shapes
   4. position

      Anotações:

      • -larger weight (closer) vs. lighter weight (farther)
   5. texture

      Anotações:

      • -smooth vs rough -soft vs. hard
   6. eye direction

      Anotações:

      • -by used of edges, shapes, groups

Anotações:

• -relative size and scale of the various elements in a design

1. deals with the size relationship of one part to another
2. bad proportion vs. good proportion
3. Ex. Vitruvian Man by Leonardo da Vinci
4. a.k.a Law of Relationship
5. Perfect Proportion: The Golden Ratio, the Golden Mean, or Fibonacci's Spiral

   Anotações:

   • Parthenon

Anotações:

• -imagine breaking an image down into thirds (horizaontally & vertically) so that you have 9 parts.

1. subject placed on one of the intersecting points
2. natural point of focus

1. similiarity

   Anotações:

   • -repetition
2. continuity

   Anotações:

   • -family resemblances
3. alignment

   Anotações:

   • arranging shapes
4. proximity

   Anotações:

   • -cohesive group

1. achieved by creating differences in:
   1. shape
   2. color
   3. texture
   4. direction
   5. movement
   6. size
   7. value
   8. type
   9. alignment

Anotações:

• -provides focal point for the piece

1. a.k.a. dominance

Anotações:

• -repetition or alternation of elements

1. sense of movement
2. establish pattern and texture
3. kinds:
   1. regular

      Anotações:

      • -intervals bet. elements,  -similar in size or length
   2. flowing

      Anotações:

      • -give sense of movement
   3. progressive

      Anotações:

      • -shows sequence of forms
   4. repetition

      Anotações:

      • -patterning -visual "beat"
   5. alternation

      Anotações:

      • -sequence of repeating motifs are presented in turn (short/long; fat/thin; round/square; dark/light)
   6. gradation

      Anotações:

      • patterned thru regular progression of steps

1. composition with similar units
2. used similar elements

1. to change the character
2. complement to unity
3. needed to create visual interest