Packaging Design

Anotações:

• The matter from which the packaging is or can be made.

1. Plastic
2. Paper
3. Card
4. Envrioment
   1. Recyclable
   2. Reusable
5. Size

   Anotações:

   • The scale of the packaging and how well it can fit the product
   1. Small
      1. Cheaper but less can be fit
   2. Large
      1. More expensive but more can fit
   3. Width
      1. Depth
   4. Length
6. Fabric
7. Ferrous metals

   Anotações:

   • Mostly contain iron and are magnetic. Have little resistance to corrosion.
   1. Contains Iron
   2. Steel
   3. More recyclable
8. Non-Ferrous

   Anotações:

   • Does not contain iron, are non magnetic and they are well resistant to corrosion
   1. Aluminium
   2. Tin

Anotações:

• The cost of your product is dictated by what material is used and how far it will be transported
• Can be expensive which would have a larger shop price tag. This is where the material is expensive such as biodegradable plastic that is over packaged and travels a far distance..
• Cheaper products can be produced quicker in larger quantities. Usually used with cheap materials that are usually bad for the environment. However Due to the cheap nature they usually have a low price tag in shops.

Anotações:

• How the product looks like so consumers will remember it and buy it

1. Colour
   1. Bright
2. Eyecatching
3. Theme
   1. Colour Matches theme
   2. Reccuring Image
      1. Motif
   3. Animal
   4. Emotional
   5. Realistic

Anotações:

• How it will be created and where

1. Production method

   Anotações:

   • Types: Single, Batch, Mass and Constant
   • Single: Creating one at a time usually for artisan or expensive products E.g A crown
   • Batch: Creating a group of products at the same time E.g Homemade Foods
   • Mass: Large scale factory production usually automated to some extent e.g: Cars 
   • Constant: Mass production but 24/7 almost fully automated E.g Coke or Lego 
2. Cheap
3. Expensive
4. Overpacking
5. Package Protection
   1. Layers
   2. Material
   3. Bubblewrap

      Anotações:

      • Good protection for transporting across disatances

Anotações:

• The safety and more legal based stuff that allow the product to reach the consumers

1. Trademark
2. Identifying Features

   Anotações:

   • Icons, Names, Brands, Pictures
3. Basic details
   1. Deals
   2. Ingredients (If food product)
   3. Copyright
   4. Contents
4. Safety
6. Promotion

   Anotações:

   • To show off and reach larger audiences with your product
   1. Internet
      1. Social Media

         Anotações:

         • Facebook/Twitter/Instagram
      2. Adverts

         Anotações:

         • In newspapers and on websites. Websites reach larger audiences and usually are cheaper.
   2. Leaflets

      Anotações:

      • Cheap and can be produced on mass
   3. Articles