Semiotics

Descrição

Digital Entrepreneurship (Digital Skills and Innovation (EID 100)) Mapa Mental sobre Semiotics, criado por Emily Marvel em 31-03-2017.
Emily Marvel
Mapa Mental por Emily Marvel, atualizado more than 1 year ago
Emily Marvel
Criado por Emily Marvel mais de 7 anos atrás
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Resumo de Recurso

Semiotics
  1. Saussure
    1. Signifier
      1. The thing you perceive (i.e. a tree)
      2. Signified
        1. The concept recalled (i.e. thinking of a pine tree)
        2. Referent
          1. The intended meaning
        3. Pierce
          1. Icon
            1. Picture
            2. Index
              1. Sign requiring context
              2. Symbol
                1. Culturally defined
              3. CONNOTATION
                1. Similar to SIGNIFIED
                  1. Icons are connotative
                    1. Relationship between signifier and signified
                    2. DENOTATION
                      1. The surface, or literal meaning
                      2. SEMANTICS
                        1. Language that describes content -- focuses on meaning

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