New Marketing

New Marketing

Postmodern Marketing
1. 7 (+1) characteristics - based on new believes and a new reality and vision of our society
  1. Fragmentation
    1. No more social, political... standars
  2. Desdiferentation
    1. No jerarquias or traditional methods
  3. Hiper-real
    1. Using technology to create exitment and awearness
      1. According to his logic, society has moved beyond capitalism into the information age, in which we are constantly bombarded with advertisements, videos, and product placement.
  4. Cronologic or temporal distorsion
    1. In this literary the author may jump forwards or backwards in time, or there may be cultural and historical references that do not fit.
      1. Autenticity and creative
        Inspired on important past moments and looking forward for the future.
  5. Pastiche
    1. to combine, or "paste" together, multiple elements.
      1. “pasted” elements of previous genres and styles of literature to create a new narrative voice
      2. irony + humor
  6. Anti-fundamental or Paanoia
    1. no ordering system exists, so a search for order is fruitless and absurd.
      1. refuse to respect traditional methods
  7. Pluralism
    1. Everything is possible! It's more t 1 solution
  8. Ethic
    1. Groups with strong believes of whats ethic-or not
Marketing & Advertisement is a non-personified message aimed at a target audience through various mass media with the purpose of presenting and promoting goods, services, ideas. Advertising creates awareness, and brings from likeliness and preferences to conviction and persuasion to purchase. The more creative the idea of a commercial is the greater impact it will cause and more customers will be attracted to share the information with others. In this way, people become a part of information spread, too. An advertising campaign of a certain product with involvement of various mass media intensifies the influence and brings to success. In other words, various promotion methods support one another working in the same direction.
1. Customers needs
  1. Philip Kotler -https://www.youtube.com/watch?v=sR-qL7QdVZQ
2. Creates life styles
3. Art
4. Persuation
We are what we buy (who are we and our style)

Próximo

Descrição

Resumo de Recurso

Semelhante

	Criado por Ro Fernandez mais de 7 anos atrás