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Text 11- Seven Simple steps
to going and staying
vegetarian
- Contexts of production
- Comes from the website of the
vegetarian Society, and gives
simple steps to advise people who
want to become or are intereseted
in the vegetarian lifestyle
- The oldest
vegetarian
organisation in the
world, promotes the
understanding and
respect for the
vegetarian lifestyles
- purpose is
to inform,
advise and
persuade
- Website
article
- Audience is those who
are interested in
becoming a vegetarian
- Comes from the website of the
vegetarian Society, and gives
simple steps to advise people who
want to become or are intereseted
in the vegetarian lifestyle
- Structure and Form
layout and presentation
- 7 Simples steps
breaks the text down
into easier reading-
also helps the purpose
of persuasion
- The colours support the
vegetarian theme, along
with the images
supporting the narutal and
happy message. The logo
is iconic of the society.
- 7 Simples steps
breaks the text down
into easier reading-
also helps the purpose
of persuasion
- Word choice
- Alliteration used
to emphasis the
texts simplicity
- Imperatives 'don't be
put off' 'Try something
new' 'learn a little'
'Don't go it alone'-
highlights the
positives of what you
can do, not
demanding. Continues
the advisery tone.
Encourages rather
than puts them off.
- 'understanding and
respect for vegetarian
lifestyles' implies that
vegetarians recieve the
oposite to this
- Lexis used which talks about people who don't
know much about vegetarianism
- Alliteration used
to emphasis the
texts simplicity
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