Includes taxation policy,
government stability and
foreign trade regulations
Economic
Includes interest rates, inflation, business
cycles, unemployment, disposable
income and energy availability & cost
Social
Includes population demographics, social
mobility, income distribution, attitudes to work
& leisure, levels of education and consumerism
Technological
Influenced by government investment in research, new discoveries
& developments, government & industry focus of technological
effort, speed of technological transfer and rates of obsolescence
Ecological/
Environmental
Considers the way in which an organisation
can produce its goods or services with the
minimum environmental damage
Legal
Influenced by taxation, employment
law, monopoly legislation and
environmental protection laws