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Criado por Alicia de la Pena
mais de 11 anos atrás
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Ranking Marketing Journals Marketing journals are ranked on base of their importance in disseminating scholarly marketing knowledge: The rank is made based in two indexes: 1. Importance/prestige index 2. Popularity/familiarity index (Baumbargtner & Peters, 2003; Hult, Neese and Bashaw, 1997; Hult, G. T., Neese, W. T., & Bashaw, R. E. 1997) Overall ranking: 1. Journal of Marketing 2. Journal of Marketing Research 3. Journal of Consumer Research 4. Journal of Retailing 5. Journal of the Academy of Marketing Science
Ranking Marketing Journals Marketing journals are ranked on base of their importance in disseminating scholarly marketing knowledge: The rank is made based in two indexes: 1. Importance/prestige index 2. Popularity/familiarity index (Baumbargtner & Peters, 2003; Hult, Neese and Bashaw, 1997; Hult, G. T., Neese, W. T., & Bashaw, R. E. 1997) Overall ranking: 1. Journal of Marketing 2. Journal of Marketing Research 3. Journal of Consumer Research 4. Journal of Retailing 5. Journal of the Academy of Marketing Science
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