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Macro-environment S ocial & Culture forces T echnological forces E conomic forcesP olitical forces
many people say Star Lord is good, therefore many people use. Kabam say they will nerf them, people fight back
Micro environment CustomersCompetitorsSuppliersIntermediariesOther stakeholders
Internal environment (department)Marketing Financial R&DHuman resource
Extra : Why study ME? Understand or Respond to operating environment So what? so result can be profitable
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