Analysis strategies
❌: Assumes that each case is special and unique; the first level of analysis is being true to, respecting, and capturing the details of the individual cases being studied; cross-case analysis follows from and depends on the quality of individual case studies.
❌: Immersion in the details and specifics of the data to discover important patterns, themes, and interrelationships; begins by exploring, then confirming, guided by analytical principles rather than rules, ends with a creative synthesis.
❌: The whole phenomenon under study is understood as a complex system that is more than the sum of its parts; focus on complex interdependencies and system dynamics that cannot meaningfully be reduced to a few discrete variables and linear, causeeffect relationships.
❌: Places findings in a social, historical, and temporal context; careful about, even dubious of, the possibility or meaningfulness of generalizations across time and space; emphasizes instead careful comparative case analyses and extrapolating patterns for possible transferability and adaptation in new settings.
❌: The qualitative analyst owns and is reflective about her or his own voice and perspective; a credible voice conveys authenticity and trustworthiness; complete objectivity being impossible and pure subjectivity undermining credibility, the researcher’s focus becomes balance—understanding and depicting the world authentically in all its complexity while being self-analytical, politically aware, and reflexive in consciousness
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Unique case orientation
Unique case orientation
Inductive analysis & creative synthesis
Inductive analysis & creative synthesis
Holistic perspective
Holistic perspective
Context sensitivity
Context sensitivity
Voice, perspective, and reflexivity
Voice, perspective, and reflexivity
Naturalistic inquiry
Naturalistic inquiry
Emergent design flexibility
Emergent design flexibility
Purposeful sampling
Purposeful sampling
Qualitative data
Qualitative data
Personal experience and engagement
Personal experience and engagement
Empathic neutrality and mindfulness
Empathic neutrality and mindfulness
Dynamic systems
Dynamic systems