Broadcast media includes;
TV
Internet
Newspaper
Radio
Print media includes;
Magazines
The similarities between radio and TV include;
Are time oriented media
Are sold in time segments
Have some network affiliates
Have some independents
Use the public airway
Are regulated
Are externally paced media
Are passive, low-involvement
Both are internet based
'Time-shifting' is when someone records live TV and watches it at a later time
Advertising is any paid non-paid( paid, non-paid ) form of non-personal communication about an organisation, product, service or idea by identified sponsor
Benefits of using TV to advertise include;
facilitates creativity and impact
people are more likely to buy something that has been advertised on TV
Improves coverage and cost effectiveness
promotes captivity and attention
Increases Selectivity and flexibility
