According to the text, 'extinction' refers to:
products ceasing to be manufactured.
forgetting.
fading levels of consumer brand loyalty.
withdrawal of reinforcement.
According to your text, which are some of the issues and assumptions marketers face in using social class?
Marketers tend to assume that all consumers desire upward social mobility.
Marketers tend to assume all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.
Marketers tend to assume consumers always want to be exposed to advertising.
Marketers tend to assume that all consumers desire upward social mobility and that all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.
After a general target market is selected, the strategy whereby the firm initially focuses on those individuals within the target market most likely to be innovators and early adopters is called:
market research based on a stage in the product life cycle.
a 'moving target market' approach.
a 'stable target market' approach.
product positioning based on a stage in the product life cycle.
All of the brands that a consumer is aware of but is indifferent toward are known as the:
inept set.
so what set.
evoked set.
inert set.
All of the brands that a consumer would consider for the solution of a particular problem are known as the:
decision set.
All of the following are examples of shopping orientation clusters except:
Happy Busy Shoppers.
Happy Social Shoppers.
Challenged Shopping Avoiders.
Sad Shopping Nuts.
All of the following are used as surrogate indicators of quality except:
brand name.
packaging.
colour
All of the given answers are surrogate indicators of quality.
All of the following could either increase or decrease the level of external search except:
social status.
shopping orientation.
product involvement.
social surroundings.
An active problem is one which the consumer:
is aware of.
has given up solving.
has solved.
assigns a high relative importance to.
An ad that states 'Panadol is a headache remedy' is using what type of learning?
conditioning
iconic rote
vicarious learning
none of the given answers.
An approach to determining the problems consumers face by analysing the purchase and/or use of a particular product or brand is known as:
activity analysis.
situation analysis.
latent problem analysis.
An example of a 'contrast' is:
using two bright colours in an ad.
placing a black and white ad in a magazine full of colour ads.
a four colour magazine ad.
a black and white ad.
An example of a continuous innovation is:
radial keratotomy.
multigrain bread.
smartphones
camcorders.
An increase in the 45-54 age group would imply a strong demand for:
toys
holidays
insurance
electronic goods.
An individual tends to be an opinion leader:
for a wide range of products.
only for certain brands within a product category.
only for specific product or activity clusters.
for all brands within a specific product category.
Any source of products or services for consumers is referred to as a:
store
catalogue retail outlet.
retail outlet.
shop
As male shoppers become increasingly involved in shopping for retail products, retail strategy will change by:
increasing advertising targeted at men.
sales force retraining.
redesigned store layout.
All of the given answers are correct.
As more information becomes available on the internet:
the cost of getting information decreases.
the quality of information decreases.
consumers cannot identify key evaluative criteria.
consumers cannot accelerate the decision-making process.
Aspirational reference groups are:
non-membership groups with a negative attraction.
membership groups with a positive attraction.
non-membership groups with a positive attraction.
membership groups with a negative attraction.
Attention occurs when:
an individual is exposed to a stimulus.
the individual can recall the stimulus.
the individual assigns meaning to the stimulus.
the receptor nerves pass the sensations on to the brain for processing.
