Fechar
Chapter 3
Marketing environment
Microenvironment
Macroenvironment
Marketing intermediaries
Public
Demography
Baby boomers
Generation X
Millennials (Generation Y)
Generation Z
Economic environment
Natural environment
Environmental sustainability
Technological environment
Political environment
Cultural environment
Chapter 6
Market segmentation
Market targeting (targeting)
Differentiation
Positioning
Geographic segmentation
Demographic segmentation
Age and life-cycle segmentation
Gender segmentation
Income segmentation
Psychographic segmentation
Behavioral segmentation
Occasion segmentation
Benefit segmentation
Intermarket (cross-market) segmentation
Target market
Undifferentiated (mass) marketing
Differentiated (segmented) marketing
Concentrated (niche) marketing
Micromarketing
Local marketing
Individual marketing
Product position
Competitive advantage
Value proposition
Positioning statement
Chapter 7
Product
Service
Consumer product
Convenience product
Shopping product
Specialty product
Unsought product
Industrial product
Social marketing
Product quality
Brand
Packaging
Product line
Product mix (product portfolio)
Service intangibility
Service inseparability
Service variability
Service perishability
Service profit chain
Internal marketing
Interactive marketing
Brand equity
Brand value
Store brand (private brand)
Co-branding
Line extension
Brand extension
Chapter 8
New product development
Idea generation
Crowdsourcing
Idea screening
Product concept
Concept testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization
Customer-centered new product development
Team-based new product development
Product life cycle (PLC)
Style
Fashion
Fad
Introduction stage
Growth stage
Maturity stage
Decline stage
Chapter 9
Price
Customer value-based pricing
Good-value pricing
Value-added pricing
Cost-based pricing
Fixed costs (overhead)
Variable costs
Total costs
Cost-plus pricing (markup pricing)
Break-even pricing (target return pricing)
Competition-based pricing
Target costing
Demand curve
Price elasticity
Market-skimming pricing (price skimming)
Market-penetration pricing
Product line pricing
Optional-product pricing
Captive-product pricing
By-product pricing
Product bundle pricing
Discount
Allowance
Segmented pricing
Psychological pricing
Reference prices
Promotional pricing
Dynamic pricing
Chapter 10
Value delivery network
Marketing channel (distribution channel)
Channel level
Direct marketing channel
Indirect marketing channel
Channel conflict
Conventional distribution channel
Vertical marketing system (VMS)
Corporate VMS
Contractual VMS
Franchise organization
Administered VMS
Horizontal marketing system
Multichannel distribution system
Disintermediation
Marketing channel design
Intensive distribution
Exclusive distribution
Selective distribution
Marketing channel management
Marketing logistics (physical distribution)
Supply chain management
Distribution center
Multimodal transportation
Integrated logistics management
Third-party logistics (3PL) provider
Chapter 12
Promotion mix (marketing communications mix)
Advertising
Sales promotion
Personal selling
Public relations (PR)
Direct and digital marketing
Content marketing
Integrated marketing communications (IMC)
Push strategy
Pull strategy
Advertising objective
Advertising budget
Affordable method
Percentage-of-sales method
Competitive-parity method
Objective-and-task method
Advertising strategy
Madison & Vine
Creative concept
Execution style
Advertising media
Return on advertising investment
Advertising agency
Chapter 14
Direct and digital marketing
Digital and social media marketing
Omni-channel retailing
Online marketing
Marketing Web site
Branded community Web site
Online advertising
Email marketing
Spam
Viral marketing
Blogs
Social media
Mobile marketing
Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response television (DRTV) marketing
