Advertising

Reasons for advertising

Advantages to the public
from advertising

Target Market/Audience

Main subject in ad

Use of colour

Typography (type-size, type-style, font)

Music and Sound

Message

Appeal to Authority

Sex Appeal

Snob Appeal

Appeal to Tradition

Compliment the Consumer

Patriotism

Magic Ingredients

Weasel Words

Plain Folks

Appeal to Excellence

Bandwagon

Facts and Figures

Hidden Fears

Repitition

Advantages

Scientific Jargon

Ideal Children

Emotional Response

False Transference

Pets/Mascots