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Chapter 14 MKTNG

Chapter 14 MKTNG

Questão 1 de 23

1

Which of the following is true of channel conflict?

Selecione uma das seguintes:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explicação

Questão 2 de 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Selecione uma das seguintes:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explicação

Questão 3 de 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Selecione uma das seguintes:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explicação

Questão 4 de 23

1

Which of the following is true of nontraditional channels?

Selecione uma das seguintes:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explicação

Questão 5 de 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Selecione uma das seguintes:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explicação

Questão 6 de 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Selecione uma das seguintes:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explicação

Questão 7 de 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Selecione uma das seguintes:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explicação

Questão 8 de 23

1

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Selecione uma das seguintes:

  • market grouping

  • common trade alliance

  • retailer monopoly

  • marketing channel

Explicação

Questão 9 de 23

1

_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.

Selecione uma das seguintes:

  • Channel members

  • Laggards

  • Millennials

  • Early adopters

Explicação

Questão 10 de 23

1

Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.

Selecione uma das seguintes:

  • forward integration

  • contact efficiency

  • sorting

  • reciprocity

Explicação

Questão 11 de 23

1

Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.

Selecione uma das seguintes:

  • contact efficiency

  • reciprocity

  • synergy

  • forward integration

Explicação

Questão 12 de 23

1

Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.

Selecione uma das seguintes:

  • agent

  • merchant wholesaler

  • retailer

  • government buyer

Explicação

Questão 13 de 23

1

Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.

Selecione uma das seguintes:

  • retailer channel

  • wholesaler channel

  • agent channel

  • direct channel

Explicação

Questão 14 de 23

1

A _____ channel enables a consumer to return a product when it reaches the end of its useful life.

Selecione uma das seguintes:

  • gray marketing

  • reverse

  • nontraditional

  • traditional

Explicação

Questão 15 de 23

1

Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.

Selecione uma das seguintes:

  • bilateral monopoly

  • dual distribution

  • horizontal conflict

  • retailer monopoly

Explicação

Questão 16 de 23

1

_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Selecione uma das seguintes:

  • Intensive distribution

  • Passive opportunism

  • Co-opetition

  • Cooperation

Explicação

Questão 17 de 23

1

Which of the following is true of channel conflict?

Selecione uma das seguintes:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explicação

Questão 18 de 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Selecione uma das seguintes:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explicação

Questão 19 de 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Selecione uma das seguintes:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explicação

Questão 20 de 23

1

Which of the following is true of nontraditional channels?

Selecione uma das seguintes:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explicação

Questão 21 de 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Selecione uma das seguintes:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explicação

Questão 22 de 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Selecione uma das seguintes:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explicação

Questão 23 de 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Selecione uma das seguintes:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explicação

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