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SM - Kapitel 2 - Strategic Planning

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SM - Kapitel 02 - Strategic Planning

Questão 1 de 7

1

Mass communication and high technology have ____________________ in diverse cultures worldwide.

Selecione uma das seguintes:

  • created similar patterns of consumption

  • resulted in highly individualized patterns of consumption

  • rendered patterns of consumption identical

  • had little to no effect on patterns of consumption

Explicação

Questão 2 de 7

1

Organizations that conduct business operations across national borders are called

Selecione uma das seguintes:

  • protectionists

  • national firms

  • multinational cooperations

  • domestic companies

  • all of the above

Explicação

Questão 3 de 7

1

The smile is one form of communication that works the same worldwide.

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 4 de 7

1

In China, business relations revolve around guanxi, or personal relations.

Selecione uma das opções:

  • VERDADEIRO
  • FALSO

Explicação

Questão 5 de 7

1

________ can enable firms to learn the technology, culture, and business practices of other people and to make contacts with potential customers, suppliers, creditors, and distributors in foreign countries.

Selecione uma das seguintes:

  • economies of scale

  • joint ventures

  • low-cost production facilities

  • reduced tariffs

  • domestic operations

Explicação

Questão 6 de 7

1

All of the following are potential disadvantages to initiating, continuing, or expanding business across national borders EXCEPT

Selecione uma das seguintes:

  • foreign operations can absorb excess capacity, reduce unit costs, and spread economic risks over a wider number of markets.

  • firms confront different social, cultural, and political forces when doing business internationally, which can make communication in the firm difficult.

  • keeping informed about the number and nature of competitors is more difficult when doing business internationally.

  • dealing with two or more monetary systems can complicate international business operations.

  • foreign operations could be seized by nationalistic forces.

Explicação

Questão 7 de 7

1

Strengths of competitors in foreign lands are often ________, and weaknesses are often ________.

Selecione uma das seguintes:

  • overerstimated; overerstimated

  • overerstimated; underestimated

  • underestimated; underestimated

  • underestimated; overerstimated

  • none of the above

Explicação