A level Business, Unit 1 FlashCards sobre Business, Branding and promotion (1.3.2), criado por Rhian Morgan em 02-07-2018.
|
Criado por Rhian Morgan
mais de 6 anos atrás
|
|
Fechar
|
|
Criado por Rhian Morgan
mais de 6 anos atrás
|
|
Promotion
Marketing Mix
Specific aims promotion can be used to achieve:
Above the Line Promotion
Types of advertising
Below the Line Promotion
Forms of Below the Line Promotion:
*Sales promotions
*Public relations
*Merchandising and Packaging
Choosing methods of promotion
Types of branding
Benefits of strong branding
Ways to build a brand
Changes in Branding and promotion to reflect social trends
Emotional Branding
