chapter 1

5 ways online services could be accessed

5 services you can access online & state the benefits it brings

a definition & include 2 examples of Online Advertising

4 benefits to a company for advertising online compared to traditional advertising

why companies would use Real Time Information

What is online advertising

what effect the increase in online advertising is likely to have on television advertising

Spam Email Marketing

Unsolicited Bulk Emails

Why People Don’t Like Them

Adverts need to be...

Pay–Per–Click Advertising

Benefits for the company who owns the advert

Benefits for the host website