Unit 1 Digital Media Sectors and Audiences

Aberrant reading

Access

Analogue

Active media

Active viewing

ASA

Audience profiling

Audience research methods

Audience Statistics

BBFC (British Board of Film Classification)

Convenience

Box office

Campaign

Characterisation

Closed narrative

Codes and conventions

Codes and conventions

Connectivity

Connotation

Convergence

Creative media sector

Cross-media

Demographics

Denotation

Devices

Digital

Distribution

Exhibition/consumption

Genre

Global village

Iconography

Ideology

Ideology

Immediacy

Individual consumption

Interactivity

Mainstream audience

Mise-en-scene

Mode of address

Multi-strand narrative

Narrative

Narrative devices

Negotiated reading

Niche audience

NRS Social Grade

Ofcom (Office of Communications)

Omniscient narrator

Open narrative

Oppositional reading

Passive media

Passive viewing

PCC (Press Complaints Commission)

Personalisation

PEGI (Pan European Game Information)

Platforms

Plot

Polysemic reading

Portability

Post-production

Preferred reading

Pre-production

Primary audience

Primary research

Product

Production

Qualitative research

Quantitative research

Representation

Secondary audience

Secondary research

Sectors

Stereotype

Story

Structures

Stylistic codes

Synergy

Technological convergence

The hypodermic needle model

Themes

User-generated content

Uses/gratifications model

WeMedia