Formal Content
type of visual content that is at work in a work of art or any commercial design; information that relies on the visual nature of the elements of design/unit forms and principles of visual organization.
represents an idea that is beyond the element's appearance; e.g. the clock face represents a feeling of time pressure
tells a story that may be historical, religious or commercial; e.g. a story presented in "The Crucifixion of St. Peter" by Caravaggio
What design elements do you observe in this picture?
implied lines
organic shapes
value including dramatic value contrast
proportion and scale
symbol of the cross
color
lines
shapes including positive and negative shapes
variety of textures
vibrant color
value although it is reduced to extremely contrasting values: the lightest and the darkest
textures and patterns
variety of shapes
volume
figure/ground reversal
Horizontal lines are typically the most static. Vertical lines imply potential change. When verticals adhere to the edge of the design, they become tethered and thus lose mobility. Free-floating verticals, on the other hand, seem ready to topple at any moment. Diagonal lines and curving lines are generally the most dynamic.
Implied line is a suggested line created through the alignment of unconnected forms.
Synergy Closure Gestalt( Synergy, Closure, Gestalt ) is defined as the whole is different than the sum of its parts
❌, including soft edged shapes, gradations, and transparencies, can increase the complexity of the design and encourage multiple interpretations.
Choose images showing non-representational shapes.
Between non-objective figurative curvilinear( non-objective, figurative, curvilinear ) and representational positive negative( representational, positive, negative ) shapes – these two extremes, abstract figurative objective( abstract, figurative, objective ) shapes are derived from visual reality but are distilled or transformed, reducing their resemblance to the original source.
A shape distinguished from the background is called a negative shape, or ground. The surrounding is called the positive shape, or figure.
The following are principles of Gestalt. Choose all that apply.
Unity
Closure
Scale
Figure/Ground relationship
Similarity
Contination
Proximity
Visual motif
Principles of design Elements of design Unit forms( Principles of design, Elements of design, Unit forms ) are general compositional rules or concepts used to organize the elements that form a work of art
The following are the principles of art:
Volume
Harmony
Economy
Emphasis
Space and texture
Balance
Variety
Picture Plane
Scale and Proportion
Rhythm and Movement
Economy Emphasis Abstraction( Economy, Emphasis, Abstraction ) is an organizing concept that points to the use of only what is needed to create an intended affect in a work of art/design.
An equilibrium of weight or force among visual components in a composition is known as visual balance. There two types of balance used in organizing an image: symmetrical and asymmetrical.
(Implied) Movement uses deliberate visual pathways to help direct the viewer’s attention to areas of particular interest in a work of art.
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