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Criado por Winbaj08
quase 11 anos atrás
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Alliteration
Repetition of a consonant
Eg: Rapid Rise
Anecdote
Short Account or Story
Eg. Personal Anecdote
Appeal to Authority
Uses the opinion of an expert to prove a point
Eg. Doctors, Scientists
Appeal to Common Sense
Practical Everyday knowledge that is accepted as obvious and therefore true
Eg. 'Its pure common sense'
Appeal to Family Values
Suggests that family life provides the essential values for an healthy and stable society
Appeal to Fear and Insecurity
Suggests that peoples safety, security and freedom are at risk
Presents a worst case scenario
Appeal to the Hip-Pocket Nerve
Threatens our financial wellbeing because we fear or believe that we are being overcharged or ripped off
Appeal to Tradition and Customs
Appeals to a sense of security based on the belief that rituals and traditions are valuable and should be preserved
Appeal to Loyalty and Patriotism
Assumes a commitment to our group, a love of our country
Appeal to Sense of Justice
Plays upon our belief that we all have the right to be treated fairly and we should strive for just outcomes
Attack
Belittle or denigrate an individual or group
Praise
Presents a person or group in a positive light
Exaggeration, Overstatement, Hyperbole
Presents an extreme view of an situation for dramatic impact
May not be completely literal
Generalisation
A sweeping statement that suggests what is true for some is true for all
Graphs and Diagrams
Facts and Figures presented in a visual medium
Inclusive Language
Uses 'we', 'our','us' to include the readers in the same group as the writer
Irony
A feature that allows the writer to say one thing when they really mean the other
Clichés
Overused phrases that a wide range of readers can quickly grasp and understand
Colourful Language
Creates a strong image through unusual and striking words
Connotations and Loaded Words
Meanings associated to words or implied by words that are not necessarily the dictionary meanings
Emotive Language
Deliberate use of strong words and phrases to arouse the readers feelings and so manipulate them to agree
Evidence and Statistics
The use of facts and figures to provide rational proof as the basis for a substantiated point of view
Metaphor and Simile
Compare two different things, suggesting a similarity between them.
A simile uses 'as if' or 'like'
Pun
A play on words that suggests a double meaning
Reason and Logic
Used to develop a sound indisputable argument
Repetition
Using the same word of phrase and idea to add emphasis
Rhetorical Question
A question with an implied but unstated answer