Cada pergunta deste Quiz é cronometrada.
Which is the odd one out?
Prominent reading
Preferred reading
Hegemonic reading
Dominant reading
According to Barthes’ semiotic, what is the third level of signification?
Denotation
Myth
Connotation
Ideology
What theory’s key argument about is similar to hook’s ideas about the representation of race?
Reception theory
Paul Gilroy
Alvarado et al.
Intersectionality
According to Tuchman, women in the media are symbolically annihilated in the following ways?
Omission, trivialisation and condemnation
Sexualised, objectification and stereotyped
Undermined, oppressed and pigeonholed.
Objectified, vilified and trivialised
Which theorist argued the following “stereotyping tends to occur where there are inequalities of power, as subordinate or excluded groups are constructed as different or ‘other’ (e.g. Through ethnocentrism)”?
David Gauntlett
Stuart Hall
bell hooks
What is the combining of previously separated hardware into one device referred to?
Proliferation of technology
Digital technology
Technological convergence
Cross-media convergence
Who argued the following that “media concentration generally limits or inhibits variety, creativity and quality”?
Curran and Seaton
David Hesmondhalgh
Henry Jenkins
Livingstone and Lunt
Which theorist is associated with the term ‘happy housewife heroine’?
Simone de Beauvoir
Laura Mulvey
Gaye Tuchman
Betty Friedan
How many types of potential readings does Hall argue audiences can have?
4
2
3
5
What theorist developed the mean world syndrome idea?
Bandura
Gerbner
Blumer and Katz
Clay Shirky
According to Young and Rubicam 4 Cs theory, which psychographic category demonstrates the following traits and characteristics – anti-materialistic, intellectual, socially aware and seeks enlightenment?
The Explorer
The Aspirer
The Resigned
The Reformer
Princess
Sidekick
Donor
Hero
What does context mean?
The situation and circumstances within which something is created.
Time and place
Ways of thinking and producing meaning
Interpreting and understanding historical and social practices
Which of the following is not part of Alvarado et al’s theory of racial stereotypes
Entertainer
Pitied
Dangerous
Exotic
What term is used to describe the following “Where a media conglomerate is made up of different companies that produce and sell similar products”?
Horizontal integration
Vertical integration
Transnational company
Cross-media promotion
What style is associated with the following terms – pastiche, hybridity, intertextuality, and hyperreality?
Postmodernism
Surrealism
Realism
Modern
Which theorist explores the idea of repetition and difference in media text?
Neale
Todorov
Propp
Baudrillard
What is the name of the newspaper convention that is in a smaller typeface, above or below the headline that explains more about the story?
Standalone
Caption
Standfirst
Strapline
According to Goodwin, how many features do music videos demonstrate?
6
7
What term is used to describe “ordinary people deciding that they want to create media”?
Citizen journalism
We media
Active audiences
Amateur
Who argued that “gender is constructed through discourse, and that its meaning varies according to cultural and historical context”?
Butler
hooks
van Zoonen
Mulvey
Which one is the odd one out?
The rise of convergent media technologies and transformations in the production, distribution, and marketing of digital media, have placed traditional approaches to media regulation at risk
Cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration
The radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries
Largest companies or conglomerates now operate across a number of different cultural industries
What stage of the value chain is exhibition?
Fourth
Second
Third
First
Which of the following is not an act of fandom?
Cosplay
Reaction video
Online forum
Consuming media products
Which of the following terms is not a postmodern stylistic feature?
Hyperreality
Pastiche
Hybridity
intertextuality
The use of various visual codes and technical codes to 'fix' a particular meaning.
Anchorage
Hook
What term refers to the rules and legal guidelines an industry has to follow when making media products.
Regulation
Classification
BBFC
Censorship
What do the theories The Male Gaze, Goodwin’s Music Video idea and panopticon have in common?
Explores the impact of postmodernist traits
Explores voyeurism
Explores the representation of women
Explores the role of media producers
How many waves of feminism are there?
Which of the following is not one of Barthes’ narrative codes?
Symbolism Code
Action Code
Hermeneutic code
Referential code
Which of the following is not the role of a distributor?
Producing the print/copy of media product
Submit media product for classification
Creating the app
Marketing
What is Large format newspaper, typically targeted at more affluent, middle-class audiences called?
Broadsheet
Mid-market
Tabloid
Berliner
What term is used to describe “A universal type or model of character that is found in many different texts”?
Archetype
Cliché
Stereotype
Typecast
Who theory argues that audiences acquire attitudes, emotional responses and new styles of conduct through modeling?
Hypothermic Needle Theory
Cultivation theory
Media Effects
Two-step flow