The Pega Customer Decision Hub delivers the Next-Best-Action consistently through multiple channels. To which channel does this apply?
Newspaper
Television
Billboard
Mobile
When during a customer interaction should a Next-Best-Action decision be made?
When the customer intent is captured
First time the customer is shown a banner
Every time new information is received
At the beginning of customer call
In a decision strategy, which component is required to enable access to proposition properties?
Data Include
Data Join
Property Import
Proposition Data
When executing a decision strategy, the solid line arrow in a decision strategy means data is _______________.
referenced by the component the arrow points to
referenced by the component the arrow originates from
copied to the component the arrow originates from
copied to the component the arrow points to
Which of these belong to the same group as the Prioritize component?
Proposition
Arbitration
Filter
To implement eligibility criteria you can use a ____________ component.
Switch
Group by
Segment
Decision Table
What is provided as input to a predictive model component by the strategy?
The strategy outcome
Customer data
Performance data
Proposition identifier
The output of a predictive model is accessible by other components in the strategy via a property called ____________
pyOutcome
pxRank
pxSegment
pyPropensity
Adaptive model components can output ____________
an optimised strategy
the customer's propensity to accept a proposition
a proposition
the number of customers eligible for a proposition
The Adaptive Model component in a strategy computes ____________
a single accept rate for all propositions
a unique propensity for each proposition
a single propensity for all propositions
a unique accept rate for each proposition
A coffee company wants to simulate decisions that requires large amounts of data. However, the organisation's live data is inaccessible. The Monte Carlo method _____
generates millions of rows with minimal effort
makes the organisation's live data accessible
generates data that the company can use as input for adaptive decisioning
combines external data sets into a larger data set
A coffee company wants to create a data set that includes mock up customer address information and the likelihood to churn. Which method is available to populate these fields?
Expression
Bayesian
Propensity
Import
In the delta view in Visual Business Director, what does the red colored cone indicate?
The source data value is too small
The source data value is smaller than the reference data value
The source data value is larger than the reference data value
The source data value is too large
The Actuals data set, that can be inspected with Visual Business Director, contains ____________
the delta of the source data set and the reference data set
real-time customer interactions data
customer data
proposition data
When developing a predictive model, a valid data type for a predictor is _______________.
Number
Character
Integer
Numeric
When developing a predictive model, the outcome of a spectrum model can indicate the _______________.
probability of a loan default
probability of churn
purchase value of a campaign respondent
acceptance of an offer
Which Predictive Modeling Markup Language (PMML) model type is supported by Pega?
Adaptive model
Regression Model
Text Model
Which rule is used to upload a Predictive Modeling Markup Language (PMML) file that contains a Tree model type?
Scorecard
Decision tree
Predictive model
Third-party Model
When compared to a Predictive Model, an Adaptive Model is different as it _______________.
considers both symbolic and numeric predictors
uses customer properties as predictors
uses predictive binning
cannot perform a spectrum model calculation
A large online store wants to adapt to changing customer behavior, and at the same time does not want to get carried away by every next hype in the market. Adaptive models can help accomplish both business objectives. Which statement about adaptive models is correct?
Adaptive models require no historic data to get started
Adaptive models require underlying predictive models
Adaptive models are regression models
Adaptive models perform a spectrum model calculation
A telecommunications company wants to apply text analysis to incoming emails to understand how satisfied its customers are about various products and services. That requires processing of the natural language of the email texts. Which analysis occurs during natural language processing?
Subjective analysis
Presumptive analysis
Intent analysis
Semantic analysis
A telecommunications company wants to monitor Twitter data and generate an adequate response. Text analytics detects proper nouns such as names, dates, and places as _______
Entities
Objects
Subjects
Topics
