Self-concept

Symbolic self-concept

Social identity

Self-knowledge

Theory of social comparison processes (Festinger, 1957)

Motives for social comparison

With whom do we compare?

Mussweiler's Selective Accessibility Model

Role Models

Types of role models

How do role models influence us/ Determinants of their impact

Obama effect

Subliminal social comparison

Motivational Theory of Role Models ( Morgenroth, Ryan & Peters, 2015)

Boundary conditions/Parameters of effectiveness Modeling

Jong, Park & Song, 2016

Lockwood et al. 2002