The communication mix of an enterprise exists of:
Corporate communication and marketing communication.
. Corporate communication and synergy communication.
Marketing communication and synergy communication.
Marketing communication and sales communication
Which of the following is not a target group for corporate communication?
Customers and prospects.
The government.
Public opinion.
All of the above are target groups for corporate communication
The primary goal of corporate communication is
To communicate new trade restrictions towards customers and prospects.
To gain trust from the internal and external target groups.
The segmentation of internal target groups.
The segmentation of external target groups.
Corporate image plays a big role when;
The differences between brands become bigger.
The differences between brands become smaller.
The name of the company differs from the brand name.
The name of the company is the same as the brand name.
The most used communication tools for corporate- and marketing communication are
Ads, public relations, sponsoring and external communication.
Ads, public relations, sponsoring, events and internal communication.
Ads, public relations, sponsoring, events and external communication.
Ads, public relations, sponsoring and internal communication.
A positive corporate image is often the reason a company gains trust from consumers.. trust from consumers is important
When products have a high price.
When products are complex.
. When products and/or services have to be tailor-made.
. All of the above.
Commercial activities of a company are influenced by government measures such as
Subsidies, permits and regulations.
Permits, regulations and public affairs.
Regulations, subsidies and public affairs.
Subsidies, permits and propaganda.
Which of the following statements is right?
Ads and sponsoring are examples of long term marketing communication tools.
Events and marketing PR are examples of short term corporate communication tools.
Events and sponsoring are examples of long term corporate communication tools.
Ads and sponsoring are examples of short term marketing communication tools.
. Personal sales are examples of long term corporate communication tools.
Directmarketing communication is an example of short term corporate communication tool
Directmarketing communication is an example of long term marketing communication tool
Personal sales are examples of short term marketing communication tools.
. Marketing communication instruments based on long term are
Ads, sponsoring, events, marketing PR.
Personal sales, directmarketing communication.
Michiel van Dijk Fanclub
Events, marketing PR and promotion.
Ads, sponsoring, personal sales, directmarketing communication.
Which of the following marketing instruments is not used in marketing communication?
Public relations and ads.
Sponsoring and promotions.
Events and personal sales.
Coordination and control.
Ads are often confused with the following concepts;
. Propaganda and public relations.
. Propaganda and synergy.
Publicity and propaganda.
Publicity and synergy.
The differences between ads and promotion are;
Promotions are only temporary.
Promotions are price reductions.
Promotions primary goal are realising extra sales.
All of the above.
Which of the following statements is false;
When shopping, consumers are more inclined to pick a product of which they saw a demo.
If a promotion is not well communicated in ads & PR, the result will most likely dissapoint
PR and corporate commercials can complement eachother when creating a desired company image.
If a brand has a strong image, the brand is vulnerable to promotions of other brands
In a strategic planning, you should consider
The available time.
The extent of the market.
The consumers buying behaviour.
. In the model of the proces of marketing communication the following subject does not occur:
Message in the media.
Knowledge and attitude.
Alternatives
Behaviour
Michiel is a superhuman
. Marketing communication is
To engage with consumers to influence their knowledge, attitude and behavior in a favorable direction.
To engage with media to influence their ads promotions in a favorable direction.
Direction to engage with governments to influence their public affairs in a favorable
To engage with competitors to influence their policy in a favorable direction.
When formulating a public affairs it’s neccesary to adapt to the following criteria:
. Importance for the company and influence by company
Customers and competition.
Financial world and public opinion.
None of the above.
19. Which of the two following statements are right?
. Increasing consumerism is of low importance for the company.
. Increasing use of alternative energy resources is of low importance for the company.
Increasing consumerism is of high importance for the company.
Increasing use of alternative energy resources is of high importance for the company.
Which of the two following statements are wrong?
Increasing consumerism is difficult to influence by the company.
Increasing use of alternative energy resources is difficult to influence by the company.
Increasing consumerism is easy to influence by the company.
Increasing use of alternative energy resources is easy to influence by the company.
