What is a financial Benefit to a business of using Market Segmentation?
By producing for different segments businesses are able to gain more revenue
Customers could be more loyal to a business as a product will feel tailored to them
Promotional material will not be wasted on those who product is not relevant to
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Demographic
Geographic
Selling bespoke suites is a mass market
Businesses waste promotional resources by not targeting a select market segment
