Fechar
Consumer behaviour
Role theory
Market segmentation
Relationship marketing
Database marketing
Brand community
Consumer society
Global consumer culture
Glocalisation
Political consumer
Positivism
Interpretivism
Postmodernism
Hyperreality
Pastiche
Culture
Cultural dimensions
Crescive norms
Cultural stories
Myths (definition, characteristics and functions)
Rituals
Fortress brands
Ritual artifacts
Sacred consumption
Profane consumption
Sacralisation
Objectification
Collecting
Desacralisation
Fashion system
(4 models)
trickle down theory
meme theory
Collective selection
Core values
Enculturation
Acculturation
Antecedent states
Purchase environment
Post-purchase processes
Time poverty
Flow time
Queuing theory
Sensory marketing
Co-consumer
Expectancy disconfirmation model
Kano model
Conscientious consumerism
LOHAS
Divestment ritual
Sensory systems
Haptic senses
Phonemes
Absolute threshold
Differential threshold
Just noticeable difference (JND)
Subliminal perception
Embeds
Subliminal auditory processing
Interpretation
Schema
Stimulus Organisation
(3 principals)
Perceptual Map
Perception selectivity
Behavioural learning theories
Classical conditioning
Stimulus generalisation
Stimulus discrimination
Instrumental conditioning
(operant conditioning)
Cognitive theories
Activation models of memory
State dependent retrieval
Mood congruence effect
Familiarity and recall
Highlighting effect
Salience recall
von Restorff effect
Starch test
Nostalgia
Utilitarian
Hedonic
Goal valence
Drive theory
Expectancy theory
Theory of cognitive differences
Maslow's Hierarchy of needs
Freudian theory
(three states)
Personality traits
Materialism
Brand personality
Brand personification
Brand anthropomorphism
Involvement
Inertia
Psychographic studies
Geodemography
ABC Model of attitudes
Principal of Cognitive Consistency
Cognitive dissonance
Self perception theory
Social judgement theory
Latitudes of rejection and acceptance
Balance theory
Elaboration Likelihood Model (ELM)
Two factor theory
Refutational argument
Discretionary income
Consumer confidence
Behavioural economics
Social stratification
Achieved status
Ascribed status
‘Nouveau riches’
‘Old money’
Horizontal mobility
Upward mobility
Downward mobility
Psychological perspectives on self
Self concept
Attribute dimensions
Self esteem
Social comparison
Ideal self
Actual/real self
Impression management
Self/product congruence
Actual self congruity
Ideal self congruity
Social self congruity
Ideal social self congruity
Symbolic interactionism:
Looking-glass self
Self-consciousness
Symbolic self-completion theory
The extended self
Ahuvia ‘Beyond the extended self’ (2005)
3 relationships between two identities
Agentic roles
Communal roles
Sex-typed traits
Sex-type products
Masculinity
three traditional models of masculinity
Sex-typed people
Sex-typed people
Metrosexual
Androgyny
GLBT consumers characteristics
Body image
Ideals of beauty
Body decoration and mutilation
Occupational prestige
Income
Social class
Luxury goods
Taste cultures
Economic capital
Social capital
Cultural capital
Great British Class Survey (8 classes)
Status symbols
Status-seeking
Typology of Status Signalling
(4 types)
Conspicuous consumption
Parody display
Microcultures
Ethnic subculture
De-ethnicisation
Acculturation
Consumer acculturation (Penaloza 1994)
(four immigration features culture)
4 acculturation strategies for local majority consumers (Luedicke, 2011)
Reference groups
Informational influence
(reference groups)
Utilitarian influence
(reference groups)
Value-expressive influence
(reference groups)
When are reference groups important?
(7 power types)
Membership reference groups
Aspirational reference groups
Avoidance groups
Anti-brand communities
Deindividuation
Social loafing
Risky shift
Factors influencing conformity
Opinion leaders
Market maven
Surrogate consumer
How do we find opinion leaders?
(two methods)
Word-of-Mouth communication
Directed learning
Incidental learning
Internal search
External search
Evoked set
Inept set
Inert set
Basic level category
Superordinate category
Subordinate category
Heuristics
Consumer inertia
Brand loyalty
Non-compensatory decision rules
(define and three rule types)
Compensatory decision rules
(define and two rules)
Extended problem solving
Sandwich generation
Boomerang kids
