Public relartions Multiple choice questions

Questão 1 de 45

1

The internet has changed public relations in what way?

Selecione uma das seguintes:

PR practitioners can put new on the Website for reporters to access anytime
Blogs provide an opportunity to communicate with publics and find target audience
Podcasting allows organizations to provide audio and video to the general public without the new media
All of these

Explicação

Questão 2 de 45

1

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Selecione uma das seguintes:

Social
Interactive
Sharing
New

Explicação

Questão 3 de 45

1

The definition of community relations as a public relations function includes

Selecione uma das seguintes:

The goal of benefiting the organization only
The goals of benefiting the community only
Unplanned, spontaneous participation with a community
Participation with a community to maintain and enhance its environment

Explicação

Questão 4 de 45

1

Guerrilla tactics are which of the following?

Selecione uma das seguintes:

a wartime manoeuvres
Illegal
non-traditional communication vehicles
never successful

Explicação

Questão 5 de 45

1

The first task of investor relations is to _______________________

Selecione uma das seguintes:

create and maintain investor confidence
obtain support from SEC members
file and distribute paperwork to various stock exchanges
meet with company financial offers to strategize

Explicação

Questão 6 de 45

1

Social marketing involves

Selecione uma das seguintes:

organizing social events to benefit a non-profit agency
joining social groups to promote an organization
working on behalf of a social cause that benefits society as a whole
marketing an organization to specific social groups.

Explicação

Questão 7 de 45

1

As part of its management function, public relations practioners might

Selecione uma das seguintes:

develop new products
layout new sales ads
determine employee salary ranges
assist in influencing or changing public policy

Explicação

Questão 8 de 45

1

A public is defined as a group of individuals or organisations who

Selecione uma das seguintes:

work for the same company
have a relationship with an organisation
use the same product
are boycotting an corporation

Explicação

Questão 9 de 45

1

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Selecione uma das seguintes:

publics
problems
rivals
competitors

Explicação

Questão 10 de 45

1

Public marketing, advertising and marketing are_______________________terms

Selecione uma das seguintes:

interchangeable
distinctly different
synonymous
all of the above

Explicação

Questão 11 de 45

1

Decision making in an organisation should include PR practitioners because:

Selecione uma das seguintes:

they're the only ones who know how to communicate the decisions with appropriate publicises and audiences
they are in charge of the social responsibility of the organization
they are at the highest levels of organizational leadership within the organization
their ineraction with the organizations publics gives them insight into valid issues that may influence their decisions

Explicação

Questão 12 de 45

1

Public relations practitioners should be involved in managements decision making ________________.

Selecione uma das seguintes:

only during crises
during the decision making process
only after decisions have been made
only if key publics will oppose the decision

Explicação

Questão 13 de 45

1

Which of the following is secondary research?

Selecione uma das seguintes:

using company or public records and contacts
reviewing previously published or broadcast information
using focus groups or surveys
interviewing company officals

Explicação

Questão 14 de 45

1

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Selecione uma das seguintes:

advertising
marketing
public relations
all of the above
none of the above

Explicação

Questão 15 de 45

1

The execution phase of the public relations process is known as ______

Selecione uma das seguintes:

planning
propaganda
evaluation
research
communication

Explicação

Questão 16 de 45

1

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Selecione uma das seguintes:

investor relations
community relations
employee relations
media relations
consumer relations

Explicação

Questão 17 de 45

1

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Selecione uma das seguintes:

a secondary public
a primary public
a latent public
an intervening public
an aware public

Explicação

Questão 18 de 45

1

Most crises are ______

Selecione uma das seguintes:

unavoidable
time consuming
predictable
expensive
disastrous

Explicação

Questão 19 de 45

1

A tactic in marketing public relations is

Selecione uma das seguintes:

billboards
advertising
blogs and interactive websites
all of the above
none of the above

Explicação

Questão 20 de 45

1

What is lobbying

Selecione uma das seguintes:

directly interacting to influence elected officials or government regulators and agents
protesting in Washington D.C. about a particular course
the enhancement of communication between investor-owned companies and their shareholders

Explicação

Questão 21 de 45

1

What is a focus group?

Selecione uma das seguintes:

small groups of a targeted public who are interviewed for research
a group of people chosen to be finalist for the next reality show
a group chosen as the 'best of the best'
a group of people who want to go into public relations

Explicação

Questão 22 de 45

1

The practice of combining public relations, marketing, advertising, and promotion into a seamless campaign is known as

Selecione uma das seguintes:

viral marketing
integrated marketing communications
satellite-delivered media
video news conference

Explicação

Questão 23 de 45

1

Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods , or services by an identified sponsor?

Selecione uma das seguintes:

advertising
public relations
direct marketing
sales promotion

Explicação

Questão 24 de 45

1

The___________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives

Selecione uma das seguintes:

value mix
integrated dealer mix
marketing communications mix
marketing control mix

Explicação

Questão 25 de 45

1

Two major factors are changing the face of today's communications. One of these factors is the fact that

Selecione uma das seguintes:

costs of promotion are rising
mass markets are fragmented and marketers are shifting away from mass marketing
global communications are not growing rapidly enough
marcom managers have achieved more power and control

Explicação

Questão 26 de 45

1

____________ combine (s) sights, sound, and motion: appeals to the senses: and has a low cost per exposure as advantages

Selecione uma das seguintes:

Newspapers
Television
Direct mail
Radio

Explicação

Questão 27 de 45

1

Factors leading to the need to manage crises well include all the following EXCEPT

Selecione uma das seguintes:

Round- the- clock cable news coverage
Tabloid journalism techniques used by various media outlets
Insensitivity of those not affected by the immediate crisis
Increase numbers and depth of crises affecting society

Explicação

Questão 28 de 45

1

Elements of 'issues management' include all the following EXCEPT:

Selecione uma das seguintes:

Anticipated issues that are year or more away
Impact of external factors
Impact of internal factors
Bottom-line orientation

Explicação

Questão 29 de 45

1

For a public relations function to gain acceptance for issues management, the must have approved from

Selecione uma das seguintes:

The director of human resources
Top management, particularly the CEO
The marketing director
The security director

Explicação

Questão 30 de 45

1

For risk communication to be effective, public relations people need to:

Selecione uma das seguintes:

encourage management to be part of the communications loop
anticipate the needs of media by approaching them with solid information before they approach you
take the matter seriously
ensure the organizations deed match the words

Explicação

Questão 31 de 45

1

You can expect to sense or see all the following when a crisis strikes EXCEPT:

Selecione uma das seguintes:

The element of surprise
Events escalate
Truly helpful politicians and observers
siege mentality

Explicação

Questão 32 de 45

1

'Transparency' a term business people are prone to use as result of the fallout from many unethical business dealings in the early 21st century, refers to:

Selecione uma das seguintes:

Organizations, particularly their management, increasing their efforts to be more open to their various constituencies
making accounting procedure even more understandable to the SEC
CEOs committing to share profits with employees and shareowners
Renewed efforts to publish corporate codes of ethics

Explicação

Questão 33 de 45

1

Corporate social responsibility boils down to;

Selecione uma das seguintes:

providing safe products that perform well and do not harm the environment
providing employees a safe, healthy work environment
Avoiding discrimination in hiring, promoting and retaining the best people for your organization
All of the above

Explicação

Questão 34 de 45

1

Most publc relation analysis takes the informal form called:

Selecione uma das seguintes:

Primary research
Objective research
Abstract research
Secondary research

Explicação

Questão 35 de 45

1

'Public relations' can be defined as

Selecione uma das seguintes:

A collection of techniques for persuading people to buy products they don't need.
a collection of techniques for persuading news organizations to give space or time to people or products that are not inherently newsworthy
Planned are continuous communication to provide information about an organisation, issue or product to the public
Planned and continuous communication to obscure the inadequacies of an organization or product

Explicação

Questão 36 de 45

1

Public relations professionals often deal with earth internal or external communications. Which of the following best describes those two types of communications?

Selecione uma das seguintes:

Internal communications deal with investors, clients, customers or contributors, and external communications keep company employees informed about the company
Internal communications always flow from the top of the organization down, and external communications always flow from the bottom to the top.
Internal communications always are carious out by e-mail, and external communications always are carried out through the mass media
Internal communications keep company employees informed about the company, and external communications deal with investors, client, customers or contributors

Explicação

Questão 37 de 45

1

Effective public relations practitioners first

Selecione uma das seguintes:

send as many press releases as possible to as many people
determine which media outlines best serve their purposes
ask editors to promise to use their press release
find out which media have been most friendly to their client in the past

Explicação

Questão 38 de 45

1

Which of the following is Not among the reasons often cited by journalists for rejecting news

Selecione uma das seguintes:

news organisations move slowly and need plenty of time to rewrite the release
a release received close to a deadline is likely to be thrown away
a release received close to a deadline leaves news organisations with too little time to plan press coverage
a release received too close to a deadline is less likely to be published.

Explicação

Questão 39 de 45

1

If a news release contains a statements such as ' parents are worried about the amount of violence in our society' that release is of questionable news value because it is

Selecione uma das seguintes:

probably one- side story
stating the obvious
full of puffery
reporting a contrived event

Explicação

Questão 40 de 45

1

Public relations is defined as __________ with an organization

Selecione uma das seguintes:

media- communication function
consumer-community function
leadership - management function
management-media function

Explicação

Questão 41 de 45

1

Public relations practitioners develop, execute and evaluate organizational programmes that promote the exchange of influences and understanding_____________________

Selecione uma das seguintes:

among an organisation constituent parts and publics
so that hostile publics can be silenced
in a attempt to make sure organizational secrets are not leaked

Explicação

Questão 42 de 45

1

Which of the following is NOT among the reasons of often cited by journalists for rejecting news releases?

Selecione uma das seguintes:

They are not newsworthy
They are too well written
They are sent to the wrong person
They fail to include important informatio

Explicação

Questão 43 de 45

1

Newspapers, television and radio stations are examples of what kind of media?

Selecione uma das seguintes:

Social
Interactive
Controlled
Uncontrolled

Explicação

Questão 44 de 45

1

	Criado por matthewhart123 mais de 9 anos atrás

Quiz sobre Public relartions Multiple choice questions, criado por matthewhart123 em 07-05-2015.

Public relartions Multiple choice questions

Public relartions Multiple choice questions

Questão 1 de 45

The internet has changed public relations in what way?

Selecione uma das seguintes:

Explicação

Questão 2 de 45

YouTube, Flickr and Facebook are examples of what kind of collaborative media?

Selecione uma das seguintes:

Explicação

Questão 3 de 45

The definition of community relations as a public relations function includes

Selecione uma das seguintes:

Explicação

Questão 4 de 45

Guerrilla tactics are which of the following?

Selecione uma das seguintes:

Explicação

Questão 5 de 45

The first task of investor relations is to _______________________

Selecione uma das seguintes:

Explicação

Questão 6 de 45

Social marketing involves

Selecione uma das seguintes:

Explicação

Questão 7 de 45

As part of its management function, public relations practioners might

Selecione uma das seguintes:

Explicação

Questão 8 de 45

A public is defined as a group of individuals or organisations who

Selecione uma das seguintes:

Explicação

Questão 9 de 45

a group can become one of an organizations________________ when it recognizes an issue related to an organization, understands its relevance to the groups members and begins to talk about or organize to take actions on the issue

Selecione uma das seguintes:

Explicação

Questão 10 de 45

Public marketing, advertising and marketing are_______________________terms

Selecione uma das seguintes:

Explicação

Questão 11 de 45

Decision making in an organisation should include PR practitioners because:

Selecione uma das seguintes:

Explicação

Questão 12 de 45

Public relations practitioners should be involved in managements decision making ________________.

Selecione uma das seguintes:

Explicação

Questão 13 de 45

Which of the following is secondary research?

Selecione uma das seguintes:

Explicação

Questão 14 de 45

The process of researching, creating and refining a product or service and distributing that product or service to target customers is called________

Selecione uma das seguintes:

Explicação

Questão 15 de 45

The execution phase of the public relations process is known as ______

Selecione uma das seguintes:

Explicação

Questão 16 de 45

When public relations practitioners seek to maintan or improve relations with local special interest groups, they are engaged in_________

Selecione uma das seguintes:

Explicação

Questão 17 de 45

a group that can directly influence your organizations abilities to achieve its goals is known as _______________

Selecione uma das seguintes:

Explicação

Questão 18 de 45

Most crises are ______

Selecione uma das seguintes:

Explicação

Questão 19 de 45

A tactic in marketing public relations is

Selecione uma das seguintes:

Explicação

Questão 20 de 45