What is social psychology?

What is the primary approach that social psychologists use to uncover the truth about human social behaviour?

ABC triad

Themes of social psychology

Father of Social psychology

Perspectives on Research in Social Psychology

Psychological Social Psychology

Sociological Social Psychology

Social Psychology as a Science

We construct our social reality

Social influences shape our behaviour

Personal attitudes and dispositions also shape behavior

Social behavior is biologically rooted

Social psychology’s principles are applicable to everyday life and other disciplines

The evolutionary perspective

Role of Theory In Social Psychology

Procedure involved in building a theory

Theory

Hypothesis

Operational definition