FlashCards sobre 4.4 Market research, criado por Adalmiina em 14-05-2015.
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Criado por Adalmiina
aproximadamente 9 anos atrás
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Fechar
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Criado por Adalmiina
aproximadamente 9 anos atrás
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Market research
Ad hoc market research
Continuous research
Role of market research
Primary research
Benefits of primary research
(CURry)
Drawbacks of primary research
Methods of primary research
All market research should be held on the premises of...
Surveys
Interviews
Focus groups
Observations
Secondary research
Benefits of secondary research
(FISSC)
Drawbacks of secondary research
Methods of secondary research
