A message being sent through the media must be _______ before it can be transmitted.
encoded
decoded
channeled
reprocessed
Alicia is attending a concert in a coffee house. She is engaging in which of the following types of communication?
Intrapersonal communication
Interpersonal communication
Group communication
Mass communication
Luis has just woken up. He debates within his own head whether he would rather sleep in or attend his early morning class. Luis has been using which of the following types of communication?
The _______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.
transmission
ritual
publicity
reception
A media scholar is trying to find out whether Internet- or television-based political ads are more persuasive. What kind of effects is he looking for?
message effects
media effects
ownership effects
active audience effects
A newspaper runs stories that suggest most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors support tax cuts. This would be an example of which of the following?
agenda setting
spiral of silence
social learning
formative theory
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she lives in has a much higher crime rate than it actually does. You could explain this using which of the following?
uses and gratification theory
mean world syndrome
assumptive behavior
_______ is where a media company uses its combined properties to promote each other and add value to the company.
Synergy
Broadband networks
e-commerce
Competition
_______ is one of the leading new media companies in the world.
Gannett Corporation
Alphabet/Google
Youtube
iHeartMedia
Big box retailers such as Wal-Mart and Target that sell CDs and movies would be considered part of which of the following?
fat body
short head
mid-list
long tail
Papyrus is which of the following?
An ancient form of writing using symbols to stand for ideas
An ancient form of writing using symbols for sound
An early writing surface made from animal skin
An early writing surface made of reeds by the Egyptians
What invention directly led to the production of inexpensive dime novels?
Gutenberg's typemold and printing press
The steam-powered rotary press
Desktop publishing programs on the Macintosh computer
the Internet
