In publication design, the basic unit of any document is the _____

A page can be define as one side of the sheet, or _____, of paper, or one screen of data displayed on your computer screen

You can create documents that are small as business cards, or as big as posters (called _____ documents)

The area on the page where the text, headings, and running head and running footer appear is called the ___

The _____ is the actual "working space" of the document where text and graphics can be placed

When designers speak of the pages _____ size, they're referring to the size of the complete document after it has been printed, folded, bound, and cut to size

What are 3 things to consider when discussing the width of the page?

The white space that appears between the image area and the edge of the page is called the _____

In multipage documents, the white space closest to the binding is called the _____

The white space on the outer edges is called the _____

In _____ documents, margins are simply called the _____ margin and _____ margin

_____ are the vertical areas on a page where the text and graphics can be placed

When a single column is off center, desktop publishers often like to use what are called _____ headings

_____ and _____ headings are placed to the left and right of the text column, rather than on top of or within the column

Space between the columns in called the _____

A _____ layout gives you the opportunity to create an especially active page; but usually requires fairly small type

_____ layouts are best suited for documents such as catalogs, dictionaries, some magazines and other similar publications

The full width of a line of text is called _____, which usually conforms to the column and margins of the page grid (an ideal length is 65-70 characters)

An essential detail of visual appeal is _____. There must be a sense of harmony between the image areas length, width, and surrounding margins

Label 3 standards traditionally used by book publishers