PRN2110 EXAM REVISION

Definition

[ PRIA ]

Another defination...

[ Grunig & Hunt ]

Why are there more than 500 definitions?

PR is performed at different levels:

PR enables...

PR characteristics

How and why PR is used

How PR benefits an organisation

PR techniques include:

The role of PR practitioners

Some PR practitioners tasks include:

Common misconceptions

PR today

How communication technology
impacts PR practice

History

Use of PR throughout history

4 models of PR

PR Models

[ Grunig & Hunt ]

Press agentry / publicity

[ PT Barnum ]

PT Barnum
(1810-1891)

[ Press agentry / publicity ]

PT Barnum said...

Public information

[ Ivy Lee ]

Ivy Lee
(1877-1934)

[ public Information ]

Ivy Lee said...

Two-way asymmetric

[ Edward Bernays ]

Edward Bernays
(1891-­‐1995)

[ two-way asymmetrical ]

Two-way symmetric

[ James Grunig ]

James Grunig
(1942 - present)

[ two-way symmetrical ]

PR is the ________ , ________ and ________ effort to establish and maintain ________ understanding between an ________ and its ________.

Where communication fits

What is a communication plan?

PR planning process

4 stages of the
PR planning process

Define research

2 types of research

Research methods

Define strategy

What is implementation?

What is evaluation?

Define stakeholder

Define stakeholder segmentation

Stakeholder analysis steps

Stakeholder analysis criteria

Define stakeholder relationship management

What are PR goals?

What are PR objectives?

Sample objectives

Define tactics

Define message

Message content should:

Define framing

What is cognitive bias?

Define measurement

Measurement helps:

What is a Gantt chart?

Define propaganda

PR communication channels include:

What is media relations?

Media relations
(publicity)
characteristics:

Publicity/media relations is used to:

What is uncontrolled media?

What is controlled media?

3 categories of mass media:

What is 3rd party endorsement?

3 types of
3rd party endorsement:

Why and how is
3rd party endorsement used ?

What is ethics?

5 ethical ( & potentially conflicting) considerations:

What is the PRIA code of ethics?

Why do we need a PR code of ethics?

Risks of unethical practice include:

2 ethical theories

Ethcal principles test:
TARES

Define risk

Risk is a continuum:

Define risk management

ISSUE vs CRISIS

Define issue

What is a legitimacy gap?

What is issues management?

Issues management helps...

Define crisis

Characteristics of a crisis:

Crisis examples

Crisis origins can be:

Define crisis management