describe the process of taking in information (from exposure to behavior)

what is exposure?

What is the Mere Exposure Effect

why do you like something more if your exposed to it more?

mere exposure in marketing and adv

what is subliminal exposure?

SUBLIMINAL PERCEPTION

subliminal exposure myths

subliminal exposure myth
(class video - political campaign)

SUBLIMINAL PERCEPTION EXAMPLE

Attention

Why is attention selective?

what determines what we do or don't pay attention to?

individual factors

what determines what we do or don't pay attention to?

source factors

how do people assign meaning to objects

what is interpretation

interpretation bias

Example of interpretation of products

Dan Ariely

interpretation bias and consumer preferences

general class take away

perceptual process take away