Fechar
attitude definition
components of attitudes
4 functions attitudes can serves
Utilitarian Function
value - expressive function
Ego - Defense Function
knowledge function
components of an attitude
A B C model of attributes
hierarchy of attitude formation
standard (high-involvement) hierarchy
low-involvement hierarchy
experiential hierarchy
Behavioral-based hierarchy
Multi-attribute models
Fishbein Model
Fishbein Model Flaws
Theory of Reasoned Action
how the theory of reasoned action calculates
persuasion
Communications Model: Who says what to whom, and where?
source factors
what makes a source credible
source attractiveness
message factors
one sided vs two sided arguments
sleeper effect
Elaboration Likelihood model
What makes someone use the central, and not peripheral, route?
Central Route Triggers
ELM: Peripheral Route
string argument
"bells and whistles"
