Conditional Behavioural Attitudinal( Conditional, Behavioural, Attitudinal ) Data is data that involves what people think or feel, where as Attitudinal Behavioural Conditional( Attitudinal, Behavioural, Conditional ) Data is data of what people do!

Levi Strauss believed in Cause and Effect Binary Dispositions Binary Oppositions( Cause and Effect, Binary Dispositions, Binary Oppositions ) which involved how humans thought in ways like hot and cold, black and white, etc. Strauss was also a founder of Neoevolutionism Postmodernism Ethnoscience( Neoevolutionism, Postmodernism, Ethnoscience ) which was an attempt to understand culture from the point of view from the people themselves. Strauss also focused on identifying mental structures that undergrad social behaviours, French Structuralism Cultural Materialism Structuralism( French Structuralism, Cultural Materialism, Structuralism ) was a focus on the unconscious process of the human mind shared by members of a particular culture.