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CH 3: Analyzing the Marketing Environment

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MARKETING CH 3: Analyzing the Marketing Environment

Questão 1 de 39

1

The​ demographic, economic,​ natural, technological,​ political, and cultural forces that affect a​ company's ability to serve its customers make up which of the​ following?

Selecione uma das seguintes:

  • Macroenvironment

  • Technological environment

  • Cultural environment

  • Marketing environment

  • Microenvironment

Explicação

Questão 2 de 39

1

Which is now the largest generation alive in the United​ States?

Selecione uma das seguintes:

  • Millennials

  • Baby boomers

  • Generation Alpha

  • Generation Z

  • Generation X

Explicação

Questão 3 de 39

1

The first generation to come of age in a world filled with​ computers, mobile​ phones, and online social​ media, ________​ embrace(s) technology as a way of life.

Selecione uma das seguintes:

  • Generation X

  • millennials

  • baby boomers

  • Generation Alpha

  • Generation Z

Explicação

Questão 4 de 39

1

Americans are a mobile​ people, with about 9 percent of all U.S. residents moving each year. Which population trend does this​ describe?

Selecione uma das seguintes:

  • Decreases in populations in Oregon and Alabama

  • An exodus from the suburbs

  • Increases in populations in New York and Connecticut

  • A shift from the Sunbelt states to the Snowbelt states

  • A shift from rural to metropolitan areas

Explicação

Questão 5 de 39

1

Which environment shows trends including shortages of certain raw​ materials, higher pollution​ levels, and more government​ intervention?

Selecione uma das seguintes:

  • The political environment

  • The economic environment

  • The natural environment

  • The sociocultural environment

  • The technological environment

Explicação

Questão 6 de 39

1

Wonders such as​ smartphones, driverless​ cars, and antibiotics can be attributed to which marketing​ environment?

Selecione uma das seguintes:

  • Social

  • Political

  • Natural

  • Cultural

  • Technological

Explicação

Questão 7 de 39

1

Environmental sustainability means​ ________.

Selecione uma das seguintes:

  • meeting present needs without compromising the ability of future generations to meet their needs

  • doing good deeds to atone for the strain that a business puts on the natural environment

  • sacrificing business success to protect natural resources

  • using fewer natural resources than​ one's competitors

  • precisely following federal and state environmental regulations

Explicação

Questão 8 de 39

1

The​ ________ environment consists of institutions and other forces that affect a​ society's basic​ values, perceptions,​ preferences, and behaviors.

Selecione uma das seguintes:

  • demographic

  • .
    political

  • technological

  • cultural

  • economic

Explicação

Questão 9 de 39

1

To exercise social​ responsibility, many companies are linking themselves to what type of​ marketing?

Selecione uma das seguintes:

  • Generational

  • ​Cause-related

  • Technological

  • Environmental

  • Intermediaries

Explicação

Questão 10 de 39

1

Which statement regarding cultural values is​ true?

Selecione uma das seguintes:

  • Core beliefs and values are more open to change than secondary values.

  • The media pushes core values onto the community.

  • Marketers have no chance of changing secondary values

  • Secondary beliefs and values are less open to change than core beliefs.

  • Marketers have little chance of changing core values.

Explicação

Questão 11 de 39

1

Which of the following is NOT one of the components of a​ company's microenvironment?

Selecione uma das seguintes:

  • Marketing intermediaries

  • Customer markets

  • Suppliers

  • Cultural forces

  • Competitors

Explicação

Questão 12 de 39

1

Which of the following is NOT one of the forces in a​ company's macroenvironment that shape opportunities and pose threats to the​ company?

Selecione uma das seguintes:

  • Technological forces

  • Economic forces

  • Demographic forces

  • Competitive forces

  • Cultural forces

Explicação

Questão 13 de 39

1

The​ company's ________ consists of actors close to the company that combine to form its value delivery network or that affect its ability to serve customers.

Selecione uma das seguintes:

  • supply chain

  • .
    natural environment

  • macroenvironment

  • competitive environment

  • microenvironment

Explicação

Questão 14 de 39

1

Which is NOT one of the major actors in the​ microenvironment?

Selecione uma das seguintes:

  • Competitors

  • Suppliers

  • Cultural forces

  • Customers

  • The company

Explicação

Questão 15 de 39

1

In terms of the​ microenvironment, any group that has an actual or potential interest in or impact on an​ organization's ability to achieve its objectives is called a​ ________.

Selecione uma das seguintes:

  • supplier

  • marketing intermediary

  • .
    public

  • customer

  • competitor

Explicação

Questão 16 de 39

1

Which of the following statements is correct regarding generational​ marketing?

Selecione uma das seguintes:

  • Each generation shares similar​ socio-economic status​ (SES).

  • The changing age structure of the population is of little importance to marketers.

  • Generation​ Alpha, Millennials, and Gen Z are so similar that marketers can treat them as one segment.

  • Demographically, generational marketing in the U.S. today is characterized by rising birthrates and shorter life expectancies.

  • Defining people by their birth date may be less effective than segmenting them by​ lifestyle, life​ stage, or common values.

Explicação

Questão 17 de 39

1

One recent trend in the​ ________ is that rather than reverting to their old​ free-spending ways, Americans are retaining an enthusiasm for frugality.

Selecione uma das seguintes:

  • technological environment

  • economic environment

  • political environment

  • demographic environment

  • sociocultural environment

Explicação

Questão 18 de 39

1

​Age, race,​ gender, and other statistics are part of a​ company's ________ environment.

Selecione uma das seguintes:

  • cultural

  • micro

  • political

  • demographic

  • economic

Explicação

Questão 19 de 39

1

Marketers keep a close eye on demographic trends and developments in their markets. They analyze​ ________.

Selecione uma das seguintes:

  • changing age and family​ structures, geographic population​ shifts, consumption​ habits, and population diversity

  • changing age and family​ structures, geographic population​ shifts, political​ shifts, educational​ characteristics, and population diversity

  • .
    changing age and family​ structures, geographic population​ shifts, educational​ characteristics, technological​ advances, and population diversity

  • changing age and family​ structures, geographic population​ shifts, economic​ changes, and population diversity

  • changing age and family​ structures, geographic population​ shifts, educational​ characteristics, and population diversity

Explicação

Questão 20 de 39

1

The demographic environment is of major interest to marketers because it involves​ ________.

Selecione uma das seguintes:

  • increasingly diverse markets

  • a​ better-educated, more​ white-collar, more professional​ population

  • ​people, and people make up markets

  • changes in the age structure of the population

  • geographic shifts in population

Explicação

Questão 21 de 39

1

The wealthiest generation in U.S. history​ is/are ________.

Selecione uma das seguintes:

  • Generation X

  • the millenials

  • Generation Z

  • the baby boomers

  • Generation Alpha

Explicação

Questão 22 de 39

1

Major economic variables include​ ________.

Selecione uma das seguintes:

  • income, cost of​ living, and savings and borrowing patterns

  • income, cost of​ living, and government regulation

  • income, occupation, and savings and borrowing patterns

  • population, age, and occupation

  • income, savings and borrowing​ patterns, and lifestyle

Explicação

Questão 23 de 39

1

Which of the following is an important trend in the natural environment of which marketers should be​ aware?

Selecione uma das seguintes:

  • A decrease in consumer concern toward the environment

  • Decreased government intervention

  • Decreased pollution

  • Shortages of raw materials

  • A decreased emphasis on sustainability

Explicação

Questão 24 de 39

1

The IoT is part of which external marketing​ environment?

Selecione uma das seguintes:

  • The economic environment

  • The technological environment

  • The sociocultural environment

  • The natural environment

  • The demographic environment

Explicação

Questão 25 de 39

1

Being environmentally sustainable​ ________.

Selecione uma das seguintes:

  • is being embraced by fewer and fewer companies

  • is​ nice, but is not part of​ companies' core missions

  • makes poor business sense

  • is just about doing the right thing

  • can help deliver more value to customers

Explicação

Questão 26 de 39

1

Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural​ environment, which include​ ________.

Selecione uma das seguintes:

  • increased government​ intervention, increased​ pollution, and the expense associated with sustainability

  • growing shortages of raw​ materials, increased​ pollution, and increased government intervention in natural resource management

  • increased global pollution especially in​ Asia, climate​ change, and the refusal of foreign governments to address it

  • growing depletion of natural​ resources, climate​ change, and accompanying shortages of raw materials

  • climate​ change, increased government intervention in environmental​ regulation, and the accompanying regulations

Explicação

Questão 27 de 39

1

Which of the following is true regarding the technological​ environment?

Selecione uma das seguintes:

  • Companies must keep up with changes in technology or risk being left behind.

  • Technological changes are the second most dramatic force in the​ macroenvironment, after the economy.

  • Changes in technology are always beneficial to consumers and society.

  • As products and technology become more​ complex, safety becomes less of a concern.

  • The pace of technological change is slowing down.

Explicação

Questão 28 de 39

1

Changes in the​ ___________ have focused greater emphasis on ethics and socially responsible actions.

Selecione uma das seguintes:

  • economic environment

  • political and social environment

  • cultural environment

  • technological environment

  • demographic environment

Explicação

Questão 29 de 39

1

Which of the following is NOT a recent shift in secondary U.S. cultural​ values?

Selecione uma das seguintes:

  • The past two decades have seen a sharp increase in confidence in and loyalty toward​ America's business and political organizations and institutions.

  • People have recognized that nature is finite and​ fragile; it can be destroyed or spoiled by human activities.

  • People have been moving away from materialism to seek more permanent values.

  • American patriotism has been increasing gradually for the past two decades.

  • People use​ products, brands, and services as a means of​ self-expression, and they buy products and services that match their views of themselves.

Explicação

Questão 30 de 39

1

3.4Explain the key changes in the political and cultural environments.
Question 3, Study Plan 3.4.1
2 correct
Points: 0 of 1

Question list

Question 1
Question 2

Legislation affecting business around the world has increased steadily over the years within the political environment. The increased legislation has been enacted in three primary​ areas, including​ ________.

Selecione uma das seguintes:

  • laws protecting companies from each​ other, laws protecting companies doing business​ internationally, and laws protecting consumers

  • laws protecting companies from excessive​ regulation, laws protecting​ consumers, and laws protecting the interests of society

  • laws protecting companies from each​ other, laws protecting​ consumers, and laws protecting the interests of society

  • laws protecting the interests of society against unrestrained business​ behavior, laws protecting​ environmentalists, and laws protecting children

  • government regulation to protect consumers from unfair business​ practices, laws protecting​ children, and laws protecting the interests of society

Explicação

Questão 31 de 39

1

Companies that proactively take stands on​ social, political, and environmental issues are engaging in​ ________.

Selecione uma das seguintes:

  • social irresponsibility

  • sustainability

  • data security

  • exploitation

  • brand activism

Explicação

Questão 32 de 39

1

The cultural environment consists of​ ________ that affect a​ society's values,​ perceptions, preferences, and behaviors.

Selecione uma das seguintes:

  • institutions

  • institutions and forces

  • a​ population's set of beliefs

  • diverse cultural settings

  • cultural beliefs and forces

Explicação

Questão 33 de 39

1

Marketers want to predict cultural shifts to spot new opportunities or threats. The major cultural values of a society are expressed in​ people's views of themselves and​ others, as well as in their views of​ ________.

Selecione uma das seguintes:

  • ​organizations, society,​ nature, and the universe

  • ​organizations, society,​ neighborhoods, and the universe

  • ​society, nature,​ schools, and the universe

  • ​organizations, society,​ schools, and nature

  • organizations, institutions,​ society, schools, and nature

Explicação

Questão 34 de 39

1

What advice would you give a firm about how to respond to the changing marketing​ environment?

Selecione uma das seguintes:

  • If the current strategy is​ working, there is no need to respond to environmental changes.

  • Whenever​ possible, take a proactive approach to the environment.

  • Watch environmental changes but react only when absolutely necessary

  • Do not do anything until competitors respond.

  • Accept the fact that things change and not much can be done about it.

Explicação

Questão 35 de 39

1

Firms that develop strategies to change the​ environment, instead of assuming that strategic options are bounded by the current​ environment, are being​ _______.

Selecione uma das seguintes:

  • shortsighted

  • reactive

  • .
    cautious

  • proactive

  • passive

Explicação

Questão 36 de 39

1

A company with a proactive stance toward the marketing environment would be MOST LIKELY to do which of the following in the face of​ unfounded, negative chatter about their​ product?

Selecione uma das seguintes:

  • Focus on marketing other products in their line.

  • Try to hush up the negative talk.

  • Accept the negative consequences.

  • Ignore the issue.

  • Counter the false information.

Explicação

Questão 37 de 39

1

Many companies see the marketing environment as uncontrollable. They​ ________ that will help the company avoid the threats and take advantage of the opportunities the environment provides.

Selecione uma das seguintes:

  • analyze environmental forces and execute strategies

  • analyze environmental forces and design strategies

  • analyze macroenvironmental forces and execute strategies

  • analyze microenvironmental forces and execute strategies

  • do not analyze environmental forces and design strategies

Explicação

Questão 38 de 39

1

Some companies do not see the marketing environment as uncontrollable. They take a​ ________ stance toward the marketing environment and develop strategies to​ ________ the environment.

Selecione uma das seguintes:

  • ​wait-and-see; adapt to

  • ​proactive; change

  • ​reactive; change

  • reactive; adapt to

  • proactive; adapt to

Explicação

Questão 39 de 39

1

Rather than simply watching and responding to environmental​ events, aggressive firms can be proactive by​ ________.

Selecione uma das seguintes:

  • following existing laws

  • .
    monitoring social media

  • pressing lawsuits to keep competitors in line

  • reacting to changes in the environment as they occur

  • waiting for other firms to respond to changes in the environment

Explicação

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