Chapter 6

1

The key types of risk companies face include:

1

As important as helping you determine what to do, a well-defined strategic position is a boon in helping you decide what NOT to do.

1

Key Differentiators, such as price, quality, convenience, and selection, are characteristics that differentiate one company from another. These motivate customers to buy from one company rather than either choosing another company or not buying at all.

1

The first company to gain a foothold in the market can often leverage being early into a significant competitive advantage.

1

You should judge your competition solely on the basis of whether your product or service is better than theirs.

1

A true strategic position is not the same as an advertising campaign or slogan.

1

A SWOT chart delineates what?

1

Barriers to entry may include:

1

Every business involves risk.

1

Branding is

1

A first-mover advantage may enable entrepreneurs to:

1

Many internal operational advantages can increase your competitiveness, such as:

1

Installed user base refers to:

1

Customers may judge the product or service offered by both you and the competition on which of the following factors?

1

In thinking through your business or developing your business plan, the statement "We have no competition" likely indicates what?

Chapter 6 Bus 180 quiz

The key types of risk companies face include:

As important as helping you determine what to do, a well-defined strategic position is a boon in helping you decide what NOT to do.

Key Differentiators, such as price, quality, convenience, and selection, are characteristics that differentiate one company from another. These motivate customers to buy from one company rather than either choosing another company or not buying at all.

The first company to gain a foothold in the market can often leverage being early into a significant competitive advantage.

You should judge your competition solely on the basis of whether your product or service is better than theirs.

A true strategic position is not the same as an advertising campaign or slogan.

A SWOT chart delineates what?

Barriers to entry may include:

Every business involves risk.

Branding is

A first-mover advantage may enable entrepreneurs to:

Many internal operational advantages can increase your competitiveness, such as:

Installed user base refers to:

Customers may judge the product or service offered by both you and the competition on which of the following factors?

In thinking through your business or developing your business plan, the statement "We have no competition" likely indicates what?